Search engine optimisation aims to increase the SERP of the target website. Most of the time the rules of search engine in indexing and ranking a website is circumvented by the presence of in-bound and outbound links. The voting principle as being followed by search engines is that every link added to website A going to website B is considered as a vote for website B. This means that if other websites add your URL in their list of links then it is considered as a vote to your website. These votes being gathered by spiders determines how important your site is, the more websites linking to your website the more popular your website is, according of course to the search engine point of view. This of course should be coupled with the factor that websites linking together must be relevant in order to be considered as an effective vote to your website and an effective technique used for your SEO operation. With the emergence of Web 2.0, SEO companies and SEO consultants have discovered more ways to improve their keywords, link building and other campaigns that will ultimately help them achieve their SEO goals. One such technique that should be employed in order to get that all important vote or links to your website is through the use of social bookmarking.
Social bookmarking is a web 2.0 technology that aims to give control to its members in determining which of the links are more popular and visible. This is achieved by allowing users to freely register to the social bookmarking site and also allowing users to post website links to the social bookmarking site from which users now determine the links’ importance by ranking it according to the category to which the newly added link is supposed to be included, this is determined by the content of the website along with the description given by the person posting the link. The word bookmarking is coined because of the fact that user can, in a social bookmarking website, keep a record of the different websites that the user is frequenting where the user to access at a later time.
So how is social bookmarking beneficial to SEO? Well because of social bookmarkings’ nature of including links to websites it can be an avenue where you can create or build links going to your website which can be considered by spiders or search engines as a valid vote to your website. With social bookmarking as a tool to create links to your website and with spiders recognising such as a valid link to your website it can help your SEO campaign by easily indexing your website and moreover ranking your website.