Content is of course is one of the biggest part that every website should have, most common among the content family is the text content. Many website owners rely on the use of text content in order to create value for their website as well as make their website SEO-friendly or to be simply be loved by Google and be ranked high in its search engine results page. Although text content is the most recommended method for search engine visibility, it would be best for users or visitors of your website to consume content other than text. This is why several websites have gone through repurposing their website content. Repurposing content means that the content is delivered through other means aside from text, this could be in the form of slides, audio or video among others.
One great way to deliver content is via the use of videos, this may not be as easily crawled by search engines like that of text content, however it is a great way to deliver information to your website visitors or users the most important audience in your website. Videos can be great for delivering contents that are informative in nature, and since you are only allowed a specific or limited amount of time in order to capture the attention of your visitors. There would be higher risk of visitors clicking away from your site if they get bored with a long line of text content, some might not even bother to read it anyway thus losing your chance to convert your visitor to a lead. To capture their attention you have to impress and to do this you have to incorporate videos, audio, or animations.
Some SEO companies and SEO Consultants have been using Videos to increase site traffic and of course to properly convey their company message to their visitors. However there is more to it than just doing that. You can use your videos for search engine optimisation purposes, you can build links and eventually increase your traffic.
The Ingredients of Good Video SEO
One thing that you have to understand is that videos aren’t crawled by search engine crawlers, therefore you will still have to rely with your visitors. The following are the ingredients you need to doing a good Video SEO.
1. Produce an Informative Video – a video will not go viral if it does not give any value to the viewer, if it is just a promotional video it would be best to confine it within your website. However, if your content offers real value then you can have it uploaded via YouTube which may have the potential of becoming viral one day.
2. Include a Call To Action – this should be an imperative part of your video, you need to engage your viewers. Engage them by asking them to purchase your product, visit your website or to share the video. Anything you want your viewers to do should be incorporated in the video or at least in your video description.
3. Don’t Forget to Include Links – if you are uploading your video via YouTube it would be best if you could add links to your website via the description box. Of course you could also add your website URL on the last part of the video to inform your viewers about your website.
4. Add Tags – Tags are a great way for your video to be searchable within YouTube. If you are having trouble on what tags to use don’t fret there is no law prohibiting you to use the same tags as other videos are using, as long as it is relevant then you can just use tags that have proven to be effective in videos that are within your own video’s category.
Conclusion on Video SEO
We do not discount of course the fact that the reason why many SEO Companies and SEO consultants are focused on text content rather than video content is due to the difficulty in putting together a decent video production, however what is important is you produce a good and informative video that people would like to use and share.