Posted by: Ben Austin

Posted on: May 9, 2012 4:05 am

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Should You Use Facebook Timeline For Business?

Facebook is said to be the number one social media platform worldwide, this is not a surprise considering the fact that Facebook has a close to one billion members. This is why Facebook has become a popular choice in terms of social media marketing. Apart from having a lot of members, Facebook offers a lot of features that will help their users depending on their chosen feature. Facebook indeed has captured a lot of users, and because of its member verification system in place a lot of business owners have been using Facebook not only to connect with their friends and families but also to advertise their business, products and services. With Facebook a lot of opportunities as well as requirements have emerged such as Facebook management.

The Change in Facebook

So many Facebook users including those who have used such social media platform to engage or gain clients for their business have grown used to using its social media interface. However, recent announcements done by the Social Media giant is going to change all that with its introduction of the Facebook timeline. Many people using Facebook have been reacting negatively to the introduction of the Facebook timeline including those who have been using Facebook for their business. This reaction may be due to the fact that people are afraid of change however in terms of business the new Facebook timeline will be able to bring a lot of benefits. Such benefits are the following:

1. Timeline Views – Through the timeline view branding could be incorporated, well timeline view is actually not new in Facebook, these are the text tabs found at the left side of the page it was redeveloped to display thumbnails rather that texts, allowing you to incorporate your company logo perhaps?

2. The Cover Photo – Facebook has incorporated a new feature in their interface and this is the cover photo, where you could use a unique photo as your profile’s header. Again another chance for branding as you could your company logo to be your Facebook pages’ cover photo.

3. Post Control – because of timeline you can now manage the different posts in your own timeline. You can highlight a post which you would like to be seen among your other posts. So if you have an important announcement it will not be pushed down by recent posts.

4. Easy Multimedia Inclusion – with the old Facebook interface incorporating multimedia in your post requires the use of your knowledge in HTML specifically that of the iFrame. In the new Facebook Timeline interface embedding multimedia is as easy as posting a message.

Conclusion

Change as they say is inevitable especially in the case of implementing the Facebook Timeline. The new features of Facebook Timeline introduced more opportunities for those who would like to utilise Facebook for business another alternative traffic source for SEO companies and SEO consultants.

Ben Austin

Ben Austin

As the founder of SEO Positive, Ben possesses a deep understanding of online marketing and is renowned for his forward thinking strategies and investigative approach towards optimisation. Ben will be keeping our readers up to date with company news and offering tips and tricks from an executive’s perspective.
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