The basic requirement for an SEO campaign to commence is to have a strong keyword to focus the search engine optimisation strategies. This is for the reason that keywords are used by users whenever they search for information via the internet or the search engines in particular. Since the idea of search engine optimisation came about keywords were already targeted and considered as an essential part of search engine optimisation campaign. For several years also the strategies on how keywords are handled in SEO Campaigns and by the search engines have always been the same, up until Google announced that they will be changing or updating their algorithm with a semantic search feature.
Overview on Semantic Search?
We have explained semantic search in our previous blog posts however for the purpose of this tutorial it would be best to revisit what really semantic search is. Semantic search is focused on discerning the “meaning” of every keywords entered by the user in the search engine query box. We all know that a word may have several meaning depending on the context on how it was utilised. The role of semantic search will be to determine the actual meaning of the keyword being entered and will then result to a more accurate output from the search engine results page, where accuracy is based on the fact that the returned results will be in accordance with the context that the user is looking for.
Impact of Semantic Search to SEO
If the semantic search algorithm would finally be implemented there would really be an impact with regards to every search engine optimisation campaigns. Ultimately your SEO campaign must adapt to the change that Google will be implementing, this means a change in your link building and article writing or content development strategies. The main impact of this update is change, a change that will help websites conform to the standards set by the search engines particularly Google in this case.
Benefits of Semantic Search
Although a lot of people hates change since it entails a lot of work to be done just to change it again after sometime. In SEO however change is inevitable because search engine algorithms are dynamic. With this change comes its benefits, and since change inevitable it is best that we focus on the benefits that SEO Companies and SEO consultants can get from this change like the following:
1. Recognition from Search engines – if your website content contains a semantic search targeted keywords search engines may give you a high score in terms of determining the quality of your content. However, you should not forget that your content should be informative, relevant and written in correct grammar to be considered as absolutely a content of high quality.
2. Increased click throughs – since the keywords are semantic search compatible an accurate result will be returned to the search engine results page, therefore users will be confident in clicking the link which they think is most relevant to their search. After which even if the user will be directed to a landing page they would still be confident in clicking on the link to the website since they believe that they have been directed to a website that is within their context of search.
Conclusion on Semantic Search
Google’s move to update their algorithm is to improve search results that are being delivered to their millions of users, thus the change in the search engine algorithm is inevitable thus should not be taken negatively instead changes must also be implemented in every SEO campaign in order to make sure that your target websites will rank accordingly.