Yes we all know that more and more people are browsing the internet using a mobile device. You may even know that one in seven searches is now on mobile. But are you doing enough about it? Most people are now aware that they need a dedicated mobile site, but in order for this to be successful you need to think about your keyword selection too.
Why? Because you could be missing out on keywords that your audience uses on mobile that they may not use on a desktop. Those using a mobile device to make a search are often on the go and may accompany their usual search term with words like “local” or “nearby”. Make sure you’re not choosing the wrong keywords for your intended audience.
Before you start making your choices however, be sure to have a clear idea of what you want your keywords to achieve.
Once you have defined your goals there are a number of tools that can help you find the most profitable search terms for your mobile site. You need to establish how mobile searchers discover your site as well as how people find your competitors.
- Google Webmaster Tools allows you to see where you rank for the keywords that mobile searchers enter.
- Google Analytics gives you keywords used by mobile and tablet users. You can even separate results to show the difference between mobile and tablet.
- Google Keyword Tool can provide you with mobile specific keywords that you aren’t already optimised for.
The next stage in your quest for the perfect mobile search terms is selecting the right ones. Easier said than done- these tools can help you estimate traffic and competitiveness but they aren’t enough on their own.
Google Webmaster Tools mobile search queries report is useful for comparing desktop queries with mobile queries and establishing the differences in the search behaviour of users accessing your site from different platforms
Mobile/non mobile tag clouds can also help you see what other search terms your mobile audience is interested in and is a quick way of finding out which keywords are used more by mobile users than desktop users.
Remember also to calculate the mobile percentage of total traffic using Google Keyword Tool. This should help you determine keywords that are not only relevant to your business but most likely to provide you with more search traffic.