Ok so maybe we have been talking a lot about Google penguin these past days, why not? It is the hottest news in the field of Search engine optimisation. Many SEO companies and SEO consultants have been talking about this latest algorithm update by Google this is because of the fact that there are a lot of losers in terms of search engine results page ranking upon the roll out of the Google Penguin algorithm. Of course according to Google the Penguin algorithm is used to combat web spam and although Google has enumerated quite a few web spam techniques there are still some SEO companies and SEO consultants that may be in the dark so to speak with regards to what can be considered as web spam or not.
What Is Web Spam?
The definition of a web spam is very simple, it is the strategies used in order to manipulate or trick the search engines in order to increase your websites’ search engine ranking. These strategies include all those that are considered to be black hat strategies. These include keyword stuffing, duplicate contents, link schemes among others.
How to Recover From Penguin Update
Of course we know that in every Google algorithm update there are always those websites that will take the hit. Depending on the algorithm’s “flavor” specific websites will take the fall and be de-ranked or banned by Google. If your site is among the three percent (3%) hit by the Google Penguin update then it is important that you retrace your SEO steps from content development to link building where you could do the following:
1. Identify Duplicate Content in Your Website – you might have used some contents that were just copied from another site, previously or many moons ago this practice escapes the eye of the search engines but not today, so if you have some duplicate contents that may still be in your website it is time for you to delete them.
2. Identify Low Quality Links – to put it into proper context low quality links here pertains to those links that were from link farms or from bad neighbourhood sites, these types of links are easy to acquire however it is potentially dangerous to your websites’ ranking.
3. Plead Your Case – one of the features included in the Penguin update is the fact that you can plead your case with Google. You can plead your case through the Google Webmaster Tools. Here you can specify or inform Google about reconsidering your sites ranking especially if you think that Google has mistakenly de-ranked your website.
As always Google will continue to update their algorithm and it is essential that SEO Companies and SEO Consultants are always updated on such changes. If their site is hit by such algorithm change it is also very important to know what to do to remedy the situation, proper knowledge is needed and to acquire such knowledge research and being always on the lookout for relevant information would be very beneficial.