Posted by: Ben Austin

Posted on: September 30, 2012 4:06 pm

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Preparing for Google Shopping

Google has recently announced the changes regarding their Google Product Search will be transitioning to a fully commercial model that focuses on the product listing ads. This model created by Google is now known as Google Shopping. According to Google, Google Shopping is going to be released this October. So what is basically going to happen with Google Shopping? The Product Listing Ads is going to highlight different products that merchants are going to sell online. Using Google’s search function if a user would locate a specific product and such product was included by the merchant via Google Shopping it is most likely that the product is going to be displayed or shown.

Why Enter Into Google Shopping?

Google Search is being utilised by millions of users worldwide, they have been the constant top search engine for several years now having around seventy percent of the total share worldwide. This is why having your website or products shown in the Google search engine’s top page will definitely make your product or website visible to lots of people searching online. According to Google, Google Shopping is going to make your products available for listing and be shown via their search engine functioning similarly with Adwords.
Google Shopping was just launched recently and having first dibs on the product listing would increase your chances of having your products be seen by a lot of people who utilises Google search. Once an interested buyer searches for a product and such keyword matches or is relevant with your product listing then Google will display your product photo, details as well as the price, this feature makes it easy for the buyer to locate a product that he or she is looking for and for the seller to increase his or her ROI since it will be visible to a lot of people.
Although the functionality of Google Shopping is fairly new it is under the Adwords feature from Google, therefore its functionality may have similarities. This means that proper management of your Products Listing is also imperative in order to make sure that you are targeting the right keyword and you are spending your budget for product listings wisely. This is why it is recommended that for first time advertisers and even those that have already tried using Adwords to let an experienced Pay-Per-Click Management Company to conduct Google Shopping Management on your accounts. It would be best to place your advertising spending in the hands of able companies rather than spending a fortune without getting any revenue in return.

 

Ben Austin

Ben Austin

As the founder of SEO Positive, Ben possesses a deep understanding of online marketing and is renowned for his forward thinking strategies and investigative approach towards optimisation. Ben will be keeping our readers up to date with company news and offering tips and tricks from an executive’s perspective.
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