Google has made more small changes to its search results by removing the ‘more results near’ feature in the local search results. The feature gave the searcher the opportunity to view more results in the local area as well as natural and organic results. For example, if a user was to search for pizza in Chelmsford, the search results would display pizza outlets and sellers in Chelmsford as well as addresses, telephone numbers and maps. In addition when Google showed local listings in the organic and natural search results, Google would also display a link that the user could click to show ‘more results near…’ which would display results found directly in Google Maps and Google Local.
Yesterday, this feature had disappeared.
Jade Wang, Community Manager for Google + posted the following comment:
‘We have seen some questions about the small update to local search user interface on Google (removal of ‘More results near…’ link –
Thanks for your feedback about the small update to the local search user interface on Google. This is one of several updates we are working on to improve the local search experience, with the goal of more seamless exploration of places and more integration of local data. Stay tuned for more updates soon.’
The new change comes after several other recent amendments that Google has been reluctant to advertise including related searches filter, previews and cache. It seems as though the search engine giant is making some small regular tweaks to explore the best ways for consumers to find local searches as well as keep results as thorough and detailed as possible. In terms of search engine optimisation, the effect on results is still unknown – after just 24 hours it is hard to tell but if Google continues to make small and unannounced changes it will inevitably have an effect of search engine optimisation listings – detrimental or beneficial.