Do you work in the digital marketing sector? Have you been putting in longer hours? Gone that extra mile to satisfy your clients? All without feeling like you’re enjoying the benefits? If so, you’re not alone.
A new study has shown that almost 90% of digital and design agencies believe their clients now expect more work for less money. The design Industry Voices Report interviewed 500 agency staff, finding that 80% of participants claim their clients’ budgets have been reduced and more than two thirds said clients expect more work in pitches for free.
So what impact does this have on those affected? Whilst clients need to ensure they’re getting their money’s worth in order to balance their finances, it is equally important for digital marketing agencies to make sure they are turning over enough profit to survive.
The answer appears to lie in compromise. Demonstrating to clients that you are more than capable of achieving tangible results within a reasonable timescale, as well as going out of your way to meet demands should be enough to convince them to stay. Any further, unreasonable requests are unlikely to be met by another company that is as successful at what they do, which should persuade clients that they are in the right hands.
What’s also interesting is that the same report also suggests that agencies are experiencing a huge turnover in staff and relying heavily on freelancers. 61 % of those surveyed said they are employing less permanent staff. This in itself could be contributing to the problem. A significant lack of staff will always make it appear that more work is mounting up and non-permanent staff and freelancers will naturally take longer to complete work as they will be less familiar with the clients and tasks in hand.