The future is going mobile, so as they say. We have seen a lot of changes in technology and the way we access the internet. When the wi-fi came out mobile has started to flourish, in fact it is predicted that many more people will be doing their transactions online using their mobile devices such as a smartphone, a tablet or a laptop. This increase in the mobile industry of course has prompted a lot of tech based business to create applications for the different mobile devices. The two main players in the mobile business, Google and Apple has given developers an avenue to monetise their applications. This created the immense enthusiasm for developers to create a lot of applications which they could sell online or monetise it through incorporating advertisements.
Why Mobile SEO?
There are a lot of application developers who have developed apps that may have similar function with another application. An example is a radio tuner application where there are hundreds of different versions developed by different developers. The question is how do you make your application a lot more visible than the other apps that fall in the same category as yours? This can be done through a process known as mobile SEO, this is the mobile version of search engine optimisation. This is basically done in order to increase visibility of your application whenever a potential clients searches for an application or website using his or her mobile device.
Recommendations for Mobile SEO
Of course you might have a particular website where you place you applications and when you do this it is important that you make your website using HTML. Now it is recommended that the HTML desktop version must be the same as that of your mobile version, then utilise Cascading Stylesheets to make your website mobile friendly.
Second recommendation, when it comes to applications makes sure that you deliver quality apps. This is for purposes of gaining real application reviews. Gaining a lot of reviews and five stars will definitely give your app a better ranking and it will immediately convince your potential user to download and use such application.
In conclusion, mobile SEO does not only pertain to the optimisation of the applications but also the optimisation of websites. Since websites could be viewed using mobile devices it is important to make such website compatible with the different kinds of mobile devices, this is why it pays to have to learn the latest in mobile web development.