Posted by: Ben Austin

Posted on: August 22, 2012 4:16 pm

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Managing Your Link Building Campaign

Link building is a very tedious task because of the fact that it is multi-faceted. Link building does not only focus on just creating links for your website coming from another website. Link building is more of creating quality links from diverse sources. This SEO cornerstone is an essential part of any SEO campaign and should be done properly and not hastily. Therefore, like any other endeavor you will have to incorporate systems and standards and especially planning.

Planning your Link Building Campaign

When planning your link building campaign you have to consider the following steps in order to have an organised link building campaign.

1. Research – research for a link building campaign does not only focus on keyword research, this will also entail competitor analysis and research. It is a known fact that many SEO companies are basing their list of links to be acquired from websites that are being used by their competitor. If not, at least knowing the link list of a competitor website will give them the idea on what links will work and contribute to their increase in search engine results page ranking or even their page ranking.

2. Content Development – like it or not, content is already an essential part not only for website development but also for content marketing and link building. With the infusion of the Panda and Penguin algorithm quality content and quality links are essential. Most of the websites that are of high quality where you want to gain a link for your website requires quality content like guest blog posts, reviews among others. This is why you have to take time to develop quality content for your link building efforts.

3. Implementation – The last part is of course the implementation of your link building campaign. When implementing your link building campaign it is going to go smoothly because of the fact that you have laid the grounds on your implementation process by strictly following the previous two processes.

Conclusion

Search engine optimisation relies on its two cornerstones however, it is important that you have to conduct the processes involved properly to assure that you will be able to lay the foundation of your entire campaign. Following such processes will make sure that you will approach the link building campaign in an organised manner. Allowing you to make sure that you will be getting links that will not be detrimental to your sites’ ranking but rather it would be something that will allow you to acquire quality links.

Ben Austin

Ben Austin

As the founder of SEO Positive, Ben possesses a deep understanding of online marketing and is renowned for his forward thinking strategies and investigative approach towards optimisation. Ben will be keeping our readers up to date with company news and offering tips and tricks from an executive’s perspective.
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