Since its launch in 2000, AdWords has made a big impression and proven to be one of the most effective advertising tools on the internet. Google’s revenue for 2012 from AdWords alone was $42.5 billion American dollars, an indication of how popular the device is. The short text based adverts consisting of one headline of 25 characters and two additional text lines of 35 characters each are said to reach at least 81 percent of users on search results. Findings like this prove just how important PPC is and how significant it is to get it right. In light of this a new software has been launched which allows PPC to be determined by the weather.
The new WeatherFIT is a cloud based software program that controls your adverts so that they are displayed depending on the weather. The unique platform delivers AdWords adverts based on real time localised climate conditions. The program allows users to set up various campaigns based on various weather conditions. For instance if it is raining in Liverpool, you could have your campaign running for an umbrella company, however, if it is sunny in London your campaign would not run in the Capital. The software is programmed so that adverts will only show if they meet the weather criteria you have set.
Furthermore weather sensitivity analysis by the Met Office allows you to see first- hand the impact of weather on your sales in the past. It is possible to use this knowledge on a real time basis for your PPC strategy giving you the highest amount of potential customers at any relevant time and as a result makes your campaign as cost effective as possible.