Google’s social networking site Google+ was launched over a year ago now, yet not every business has an account. If you’re a business owner you may be thinking ‘oh no, not another social network’, but what you really should be thinking is ‘how can I use this social media tool for my business differently to Facebook and Twitter?’
Especially as recent research from Foresee found that Google+ is more popular than Facebook with a satisfaction rating was 78/100 . Naturally, Facebook still overpowers Google+ on its awareness, advertising and of course its audience, but it seems that the potential for Google+ after just one year is sky high.
Here are just a few quick reasons why Google+ should be incorporated into your business:
- Circles: ‘Circles’ as Google calls them, allows users to privately view and share content to and from customised groups of people. Google+ was the first to get this function down to a T, making it as easy as it should be to use this focused sharing ability effectively (unlike Facebook’s long-winded process which is not as specific or as sensible). Using Circles will be very beneficial for your business as you have better targeting of your messages and posts. As this function is done manually, you can focus them in any way; by location, interest, industry etc.
- Integration with Google: Perhaps Google Plus’ USP, especially for those in SEO, the social media tool can unite all of Google’s most used products together (Documents, Search, Video/YouTube) increasing your brand’s marketing and awareness. Millions of people use Google’s free services and this integration is visible when you are using any Google tools- something that will surely add to Google Plus’ popularity.
- Hangouts: Google+ also incorporates a video chat feature called Hangouts On Air, which enables you to stream a group chat with customers/clients through Google+ or YouTube. This means that you can carry out customer tutorials, meetings with overseas partners/clients, product demos and much more.