Those that are aware of the growing importance of content marketing will be aware that investing in a blog for your business is one of the easiest ways to achieve this and provide fresh exciting quality content to benefit your search marketing.
But figuring out how to best use your blog can be a challenge as well as coming up with new topics to write about to ensure it is kept regularly updated. Here are my top tips for coming up with new blog topics and keeping it fresh and interesting:
- Invite guest bloggers to contribute – this will add some variation and fresh insight to your blog. A guest blogger will be able to provide varied views on issues relating to your industry and could even cover a topic that never even crossed your mind. You could even invite well known industry experts to contribute or offer exclusive comments and advice.
- Relate your blog to current events and topics to remain as relevant as possible. If something is of the moment it is more likely to picked up people searching for that particular term and will help drive more attention and traffic to your website. Read through news websites and Google News key words relating to your industry.
- Write a profile or special feature on one particular topic so you leave other areas to cover in future blogs. If you’re a retail industry, focus on one particular product per week or find a common theme for a range of products. You could even compile lists based on their suitability for certain people or projects. If you offer a service, think of a certain area you could concentrate on and go into detail.
Blogging should not be underestimated; a study of 1531 businesses by Hubspot found that company websites that had blogs received 55% more visitors than those who didn’t as well as 97% more inbound links.