Suspension of a website by the search engines is the worst thing that could happen to your SEO Campaign. This is what all SEO companies and SEO Consultants are trying to avoid because of the fact that it has a large impact on your websites revenue especially if majority of your traffic are coming from the different search engines. Unfortunately, suspension of a website will come without any warning, your site may be up today and may not be in the search engines tomorrow. This is because of the fact that search engines change their algorithms on a regular basis and implement such change or update without any warning. Thus the problem here would be that your site may have already been suspended and you even do not know it .
How Will I Determine Site Suspension?
There are several indicators if your site is suspended or not, and knowing such indicators will help you out in determining not only if your site is suspended but to take the proper course of action in order to get your website back on track.
The following as the indicators which could help you in determining the status of your website:
1. Sudden Drop in Search Engine Ranking – doing periodic check on your websites’ SERP is advisable this way you can see whether there is a drastic drop in your website’s search engine results page ranking or not. A sudden massive drop may mean that your site is suspended.
2. Loss of Page Ranking – if you are tracking the progress of your page ranking you might see a sudden loss of your page ranking on the next page rank update, this means that there is something wrong with your SEO campaign and ultimately your links.
Test for Suspended Website
Those mentioned above are just preliminary indicators that your site may have been suspended, if you encounter such then it may be time for you to start checking whether your site is indeed suspended or there is just a drop in your rankings. The following are some of the tests which you could do:
A. Locate your site in the search engine – for Google search engine you can use the syntax “site:www.yourwebsite.com” where you have to replace “www.yourwebsite.com” with your site’s actual URL, enter this data in the search query box of Google. Normally, if your site is not suspended you will be shown a list of links coming from your website. However, if your site is suspended you will get the message – “search did not match any documents”.
B. Use Webmasters Tool – it is not actually a test but rather an avenue for you to determine if your link building efforts or SEO Campaigns have caused the suspension of your website. This could be done by registering your website with the Google and Bing webmasters tools. Should your site be suspended by the search engine they will be diligent enough to inform you about such problems and might even give you tips on how you can remove your website from their suspension list.
Many SEO companies and SEO consultants are already scrambling to determine the links and contents that may cause suspension of certain websites especially so that Google have already announced that over optimised websites will also be subject for suspension, this is why it is important to gain the services of a reliable SEO Company or to only resort with the use of white hat SEO techniques. With the constant search engine algorithm updates it is important that creativity in your SEO campaign be incorporated whilst following or adhering to the search engines’ terms and conditions.