Posted by: Evaldas Balcius

Posted on: September 5, 2012 3:18 pm

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How to create Remarketing Lists through Google Analytics

Google Analytics remarketing lists enables you to target your Google Adwords remarketing campaigns to specific type of visitors. In this tutorial I will demonstrate how to create remarketing list on Google Analytics and export the list to Google Adwords.

How to create remarketing lists in Google Analytics

1. Login to your Google Analytics account, go the Admin panel and navigate on the tab named as “Remarketing Lists”.

2. Click on the button “+New Remarketing List” to start the creation process of a new list.

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3. In the next window you will see the list options that you need to setup. Make sure that you selected right profile, where the data will be taken from.

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4. Then you have to select the “Remarketing type” you prefer to use. There are 4 remarketing types available:

  • All website visitors;
  • Visitors who visited a specific pages on the site;
  • Visitors who completed a specific goal. You can select from the list of all available goals;
  • Your own remarketing list based on advanced segments data. The first option of “Dimension & Metric Filters” will allow you segment visitors based on visit dimension. And the second option of “Sequence Filter” will allow to create segments based on specific sequential order.

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5. Enter a name of the list and change the number of membership duration.
6. Click on the “Get Estimates” button to get the number of visitors you may reach with that particular remarketing list.
7.  Click on “Save Remarketing List” and these lists will be automatically exported to your Google Adwords account.
Evaldas Balcius

Evaldas Balcius

Evaldas is SEO Positive’s Head of Paid Search. When he’s not co-ordinating Pay Per Click campaigns for clients and assisting our web usability division, Evaldas spends a large amount of time researching current marketing trends and seeks to bring our readers timely information on this month’s hot topics.
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