Posted by: Ben Austin

Posted on: July 30, 2012 9:17 am

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How To Compare Your Competitors’ Search Engine Performances Using MajesticSEO

We’ve put together a brief guide to some of the most frequently used tools from MajesticSEO. We believe that the following platforms can help you gain a better understanding of how your site is performing in Google in comparison to your biggest competitors.

Site Explorer: This tool does exactly as you’d expect – it crawls the URL searching for as much information as possible about its history, its external backlinks, its referring domains and its backlinks. Choose whether you want to compare data from the Fresh Index or the Historical Index and simply press ‘Go’. The tool even goes into further detail about the site’s ‘top backlinks’, and if you own a premium account you can create a report that allows you to further analyse the site’s profile.

It’s worth mentioning Majestic’s unique flow metrics, the citation flow and the trust flow, which work on a scale of 1 to 100. These algorithms rival other well-known tools such as ACRank and MozRank and work to explain a site’s link profile in the following ways:

  • Citation flow: The citation flow is based on the concept that the more links a site has, the more influential it is. So, typically, the more links showing up for the site in question, the higher the score.
  • Trust flow: If a site is linked closely to a number of renowned domains, it’ll be better trusted by the search engines, therefore will achieve a higher trust flow. On the flip side, if a site is seen to be linking to a number of notoriously unreliable domains, its trust flow score will decrease.

The citation flow and trust flow scores are arranged in a colourful, easy-to-view graph.

Link Profile Fight: This tool gives you a graphic representation of how two individual sites are performing in terms of links. Handy if you’re only interested in one other competitor’s efforts.

Backlink History: The ‘backlink history’ tool allows you to find out how many links have been detected for specified domains, subdomains or URLs. You can view up to 5 domains at the same time, meaning you can create a true picture of your standing amongst four of your rivals. Choose whether you want to view results from the Fresh Index or the Historic Index and you’ll be presented with a customisable chart displaying each link profile either monthly, cumulatively and in ‘normalized’ mode. You can arrange the data into a spline, line, column or area chart and choose the time period you wish to compare.

Majestic offers plenty more innovative tools – this is just a quick guide to the most useful in terms of backlink analysis. If you regularly carry out in-depth competitors analyses we’d highly recommend signing up for a Silver, Gold or Platinum account with the site!v

Ben Austin

Ben Austin

As the founder of SEO Positive, Ben possesses a deep understanding of online marketing and is renowned for his forward thinking strategies and investigative approach towards optimisation. Ben will be keeping our readers up to date with company news and offering tips and tricks from an executive’s perspective.
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