Posted by: Kerry Sheahan

Posted on: July 26, 2012 9:00 am


How to Care for Your Content Once It Is Published

It can be astonishing how many people go to the effort of producing high quality content only to abandon it to its own fate as soon as it is published, but this couldn’t be more detrimental to your SEO campaign. If you’ve taken the hard graft of creating strong and engaging copy, then it is surely worth continuing that effort after the publishing stage to ensure your text is seen by the people that matter. So what can be done to care for your content once it has flown the nest?

• Promote your content. If you’ve gone to the trouble of researching, writing and proofing it than it is worth promoting it too. One of the easiest and most effective ways to do this is through social media marketing. Yet another example of how these two worlds are merging, sites such as Twitter and Facebook act as a great platform from which to direct your users to your most recent work. With instant access to thousands of followers, including links to your copy can yield fast results.

• Share links within your content. If you’ve already managed to attract the attention of a reader, it makes sense to then direct them on to more of your work. If you’ve successful struck a chord with your subject matter, industry and tone, then chances are they’ll be interested in reading further.

• Protect your content. Unfortunately not only is plagiarism rife on the internet but someone copying your text could even rank higher than you in the search positions. After spending hours working on your piece the last thing you want is for this to happen so make sure you play an active role in protecting your copy from plagiarism. Tools such as Copyscape allow you to type in the URL of your content and find websites that have duplicated this. Alternatively you could use an application such as Google Alerts to inform you of such activity. This approach works best for those uploading smaller quantities of new content.

Kerry Sheahan

Kerry Sheahan

Kerry creates a variety of website copy, press releases and articles for both clients and in-house purposes on a regular basis and shares her tips and advice on drafting content for a range of purposes.