Posted by: Ben Austin

Posted on: August 29, 2012 10:42 am

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Guest Blogging as Link Building Method

Bloggers have been around ever since people have started bringing their journals online, originally known as a web log, this type of online journal have already evolved into becoming more than a personal site. Blogging in 2012 is considered as both as professional and personal news, anyone who maintains a blog is called a blogger. Bloggers provides information through their blogs depending on the niche that they have chosen or have focused on. Usually, bloggers chose a niche that is within their expertise thus indirectly making them an authority in the said niche.

Blogging and SEO

Normally, bloggers gain their traffic from the number of readers and followers, they do not actually focus much on SEO, however we do not discount the fact that bloggers implements SEO methods. However, more than SEO copywriting, bloggers focuses on the quality of their content, they are focused more on getting the message across through their articles.

The Panda and Penguin Effect

When Google changed their algorithms to ensure quality content and links, numerous problems arose, link building methods and content development methods that produce low quality content and links have been rendered useless by the two algorithm changes. Google focuses on quality content to clean out its search engine results page of any low quality and irrelevant sites. Where does blogging comes in? There are times when bloggers are unable to update their blog sites on a regular basis and by doing this many readers may not be able to get the freshest news about their niche. This is why blog sites especially those that have already established their foothold in their chosen niche requires help from other writers, thus allowing writers to go guest blogs.

What is Guest Blog?

Guest blog is primarily a written work posted on a blog site that is written by another person other than the blogger or site owner. Blog sites that usually encourage guest blog posts have usually sets a high standard in order to allow articles to be posted in their blog. One of the criteria is that the article should not be previously posted in other sites, and should be your original work. Another is that it should be written with the highest quality where the topic is focused on the blogs niche. In short, guest blog posts should be of the highest quality. In exchange you can place a backlink or two pointing to your own website. Since the blog sites are high quality sites, you can be assured that the link you will be getting is of the highest quality.

Conclusion

Guest blogging is one way to gain quality backlinks, however, before writing a guest blog post you have to still discern whether the blog site you are guest posting on is of high quality. This can be done by checking their page rank as well as the sites content and links on whether or not its backlinks are taken from link farms or other low quality sites. This means that not all blog sites are of high quality, low quality blogs are those created only for advertising and link building purposes.

 

Ben Austin

Ben Austin

As the founder of SEO Positive, Ben possesses a deep understanding of online marketing and is renowned for his forward thinking strategies and investigative approach towards optimisation. Ben will be keeping our readers up to date with company news and offering tips and tricks from an executive’s perspective.
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