Last week saw the launch of the new Graph Search from Facebook – a function that allows users to socially search for common interests such as restaurants, music and movies. Although currently it doesn’t seem to rival Google (although Zuckerberg admitted it is work in progress) it does still raise some concerns for businesses and marketers.
Hailed as a ‘game changer’ by digital agency Revolution Digital and a ‘huge deal’ by SiteVisibility it is set to shake up social media. For example if you are looking for a Curryhouse in Chelmsford liked by people in Chelmsford, then Facebook Graph Search can help. Or if you met somebody at a party named Hannah, who attended Westminster University and is a friend of your Friend Stacey, then you can use Facebook Graph Search to track her down.
To put it simply – it allows you to search on a more detailed, in-depth scale – something that is alarming both users on a personal and business level.
Up until now Facebook has allowed marketers information that most common users of the social media platform have no idea exists. As Graph Search launches more and more information will be freely available to all, including typical users and skilled marketers which will result in some rethinking the amount of information they share with Facebook. This is of course something that the site and marketers do not want to occur.
Obviously there have been various calls of Facebook dying out over the last decade, of which none have been fully correct. Today there are over 1 billion active users on the site, a figure that regularly increases.
Only time will tell of the effect that Facebook Graph Search will have on both searching – and the amount of information that users will share with the social networking site.