Google’s Latest Algorithm Update Increases the Importance of Content Writers

Google announced through their blog that they will be rolling out a new algorithm update which will impact three percent of the total website population. This latest in the Google algorithm update is focused on targeting those websites that are benefitting from webspam, which means that search engine optimisation campaigns should also adapt to this change.

What are Considered as Web Spam?

According to Google web spam practices are those that are implemented in order to manipulate the search engine rankings. It does not really promote useful content for the users instead the contents are generated for the search engine crawlers. With Google’s advocacy or goal of giving search engine users the most relevant results based on the keywords entered, there is definitely no place for those who spam the search engine results page.

Is This the First Time for Google to Combat Web Spam?

The answer of course is no, Google have always wanted to deliver quality search engine results to search engine users thus Google have already started updating their algorithm to return quality results to the users ever since its inception. What Google has incorporated in their algorithm update is a more comprehensive way of tracking web spam, it is an augmentation or improvement to their current anti-web spam algorithm.

Google has identified the main types of web spam that this algorithm will be targeting and these are:

1. Duplicate Content – as an improvement to their Panda Algorithm, duplicate contents especially those that were spinned will now be easily detected by Google. Poorly written contents will now be dislodged from rankings.

2. Unusual link Patterns – according to Google the unusual link patterns refers to the use of keywords as links in a totally unrelated content. An example is the use of the word “financial” as a link within a content that talks about health, where the keyword is totally unrelated and used out of context within the sentence, paragraph or the entire content for that matter.

3. Link Schemes – this is not the first time that Google will be punishing link schemes their previous update was intended to do just that, however, as web spammers becomes creative in link scheming Google sees the need to update their algorithm once more.

4. Keyword Stuffing – again this will not be the first time that Google will be tracking down websites using keyword stuffing, this is an improvement to such algorithm where it will be able to detect websites that surreptitiously incorporated keywords even out of context.

The Importance of Content Writing and Content Writers

We believe that the main reason why some SEO companies and SEO consultants are resorting to spinning content as well as to duplicating content is because of the sheer fact that content development takes time, effort, education and the ability to write using the correct grammar and spelling. With the coming Google algorithm update the role of content writers, blog writers and article writers have become even more important. Delivering quality and relevant content is what Google would like to see in websites and not thinly written contents that are just copied and spinned.


Algorithm updates from Google is not new to every SEO Company and SEO consultant, steps should be taken into improve their target websites in order to ensure the survival of the website in its ranking in the search engine results page. What is being emphasised therefore is that your website should be a considered as a high quality site by having high quality content and high quality links.


Ben Austin

Ben Austin

As the founder of SEO Positive, Ben possesses a deep understanding of online marketing and is renowned for his forward thinking strategies and investigative approach towards optimisation. Ben will be keeping our readers up to date with company news and offering tips and tricks from an executive’s perspective.

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