Google did explain when the enhanced campaigns were rolled out, that the call extensions feature would make using phone numbers in ad text a thing of the past. It looks like today is the day.
It seems as though ads that are posted as of today will be disapproved if they have phone numbers in them, however I think that ad text that has been approved in the past will remain safe, or that’s what I’m hoping for.
For those that have posted ads and are still waiting for approval, if they contain a phone number, then they are likely to be disapproved just like mine, so you might as well save yourself even more waiting time and submit some close variants.
PPC Managers and AdWords users will now have to think of another call to action to use. The phone number insertion method looked great and in some cases actually received calls. If you were extra sneaky, you would have managed to utilise a number along with call extensions, which showed your number twice, obviously this is what Google is trying to avoid.
It seems as though we will have to go back to “call us now” and our other all time favourites.