Another update on the ever growing case study, part 1, part 2, part 3 for those who have missed them. – This time I will experiment with Circles. To be more specific, if you have someone added, will they rank higher for their keywords. I will check all positions before with a fresh account and also check with an account that only has the SEO Positive account in their circles.

These results are quite interesting. It seems that having someone in your circles does not help ranking factors. Those who have been keeping up with our previous additions to the case study will have noticed the drop in all positions. This may be because of the name change from SEO Positive to Lewis SEO Positive, I had to change because of Google’s name policy, I also had a look at the competition and they may not be as active as my profile but they do have a lot more people who have added them into their Circles, which could be the cause.

Now I need to test out the ‘friends of friends’ effect on the situation.

Having a friend of a friend that has the profile added does somewhat effect the results. Not extensively since the SEO Positive profile is still at the bottom of the rankings. However it does make a slight difference and for those niches that are slightly less competitive they may make a huge difference.

Conclusion

Whether you’re in someone’s Circles or not (even a mutual friends’ Circle) it doesn’t seem to make a huge amount of difference, so my advice would be to not spend much time worrying about this factor because chances are it won’t make much of an impact.

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