Google has announced that it will soon be launching its Google Now Service for Apple iPhones and iPads, after previously being limited to devices running Google’s own Android system.
Google Now will work with Google’s search app on the iPhone and iPad, offering users ‘cards’ filled with information designed to be useful to a smart device user without them needing to type a search request.
It works by assessing the machine’s location data and analysing the contents of the owner’s Gmail and Google calendar, as well as using past Google searches. The service could offer information such as maps suggesting the quickest route home, flight departures as well as even suggesting nearby restaurants, museums and shops to users.
The move is being described as the ‘evolution of search’ and could prove a useful asset to local businesses. By picking up on where a user is and suggesting restaurants, shops and other local services based on past searches it provides an ideal opportunity for locally orientated business to tap into their most useful clientele.
The move also allows Google to tap into the Apple user market further, after previously concentrating on its Android market after loosening ties with the gadget giant – changing from Google Maps to Apple Maps and switching its default search engine on the iPhone and iPad.
It will be interesting to see what the introduction of Google Now to the Apple market will mean for mobile search and the effect it will have on local businesses.