This tutorial will guide you through the setup process of new type of Google Adwords remarketing lists. With the new version of remarketing lists the whole creation process is slightly changed, as there is no need to upload different tags on different pages, you just have to upload a single tag across the site and then setup remarketing lists based on your website URL parameters.
How to setup new remarketing lists based on one tag
1. Audiences. Navigate to the “Audiences” section which can be located on left sidebar under the “Shared Library”;
2. Create a primary tag.
a. Create a primary remarketing tag by clicking on the “New Audience” – > “Remarketing List” and select a second option “Define a list of site visitors by placing a new tag …...” . This tag has to be uploaded to every single page on your site (or just simply added to the footer of every page).
b. What to do if you already have multiple tags created and uploaded to your pages? My suggestion will be to close all of the remarketing lists and use only one tag-based list which got the highest number of users and re-use that tag in every page of your website. Please be aware that after deletion of existing re marketing lists you will have to re-configure “Custom Combinations” too .
3. Define remarketing lists based on URL address. Once primary tag is uploaded to every page of your website, you have to start defining your lists based page URL. Click to create new “Remarketing list” and select the first option named as “Define a list of site visitors based on the selection below“ and add the parameters of the URL address. Example: Lets you want to create a list targeting all pages related to the “Conservatories“. In order to do this you create a list where URL contains “Convservatories“.
To learn more remarketing lists please read Adwords help center.