Posted by: Evaldas Balcius

Posted on: March 25, 2011 9:19 am

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Google Adwords Location Targeting Advanced Options

Google has just announced about new location targeting feature for search network. This feature will allow target your ads more precisely and reach more targeted audience for your business

  • The first new advanced location option is “Targeting method” which allows to “Target using either physical location or search intent“, “Target using physical location: Device-based location signals” and “Target using search intent: Location terms in user queries

Example:

You have MOT test service in Chelmsford and you want to advertise for people who are physically located in Chelmsford. You are not interested to show your ads for people who are located somewhere in UK and adding “Chelmsford” to their search queries. You can reach these potential clients with a new targeting option “Target using physical location: Device-based location signal“.

  • Second new option is “Exclusion method” which allows to “Exclude by physical location only” or “Exclude by physical location and search intent

Example:

You run uPVC doors installation company and are advertising installers based Leeds. You don’t want to advertise Doncaster installers and people who are based in Doncaster. There is an option “Exclude by physical location and search intent” which help to advertise your service only for people who are based in Leeds only.

Evaldas Balcius

Evaldas Balcius

Evaldas is SEO Positive’s Head of Paid Search. When he’s not co-ordinating Pay Per Click campaigns for clients and assisting our web usability division, Evaldas spends a large amount of time researching current marketing trends and seeks to bring our readers timely information on this month’s hot topics.
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