It wasn’t too long ago that AdWords introduced Enhanced Campaigns, allowing marketers to target their campaigns more accordingly. Their aim? For advertisers to be able to target people based on the time of the day, location and device they’re using.
Now they’ve introduced an upgrade centre alongside to make upgrading easier for marketers with lots of campaigns to manage. Users will be able to upgrade several campaigns at a time, or merge campaigns in a few steps.
The new centre will allow marketers two options for using the upgrade centre.
“1. Bulk upgrade
This option provides a fast way to upgrade multiple campaigns that don’t need to be merged. Rather than upgrade campaigns one at a time, you can select several campaigns, choose a mobile bid adjustment, view traffic estimates, and upgrade with fewer clicks.
2. Merge and upgrade
If you have search-only or search+display campaigns that have similar keywords and location targets, the upgrade center automatically identifies them as candidates to merge. You’ll then be able to preview and adjust the proposed campaign settings, ad groups, and extensions for the merged campaign. By default, ad groups and budgets will be combined. Other campaign level settings and extensions in the Primary campaign will override those in the Secondary campaign.”
The introduction should hopefully make managing campaigns far easier for PPC managers and mean that PPC campaigns can be far more easily managed and targeted to the right people – meaning that money and time invested in PPC campaigns will be more worthwhile than ever.