Following my previous post about “Get The Most From Google Display Network Advertising” here is quick tips how to use “Contextual targeting” tool. Google Adwords Contextual Targeting tool helps to generate themed keyword lists and ensure accurate targeting to your ads.
How to use this tool:
1. Contextual targeting tool can be be found under the “Reporting and Tools” tab.
2. Type the keyword you want to get a keyword list for. Select location and languages options and click search.
3. Contextual targeting tool will generate the most accurate keyword lists to the phrase that you have added.
4. Select the most relevant keyword lists and click on “Export to Adwords Editor” button. If you do not use Adwords Editor you can copy keywords manually to your ad groups via Google Adwords web user interface.