In order make smarter decisions while making changes for your Adwords account there is very useful tool called “Search Funnel Analysis“. You can find this tool under the “Reporting and Tools” tab and link to to “Conversions”. As you may know Google is attaching conversions to the last click made. But before making the last decision to buy or not users tends to come back to the website via different sources, because they are comparing prices and looking for the best deal. So it is important to know what was the role of adwords before getting the sale.
Search Funnel Analysis are providing 8 types of different reports:
- Assist Clicks and Impressions;
- Assisted Conversions;
- First-Click Analysis;
- Last Click Analysis;
- Top Paths;
- Time lag;
- Path Length.
I am following my next post about each of the search funnel report.