Companies especially those that conducts their business over the internet have to continuously improve their features, products and services. The search engine giant Google have been developing and improving their products and services that they have been acquiring small companies since the last months of the year 2009. Among the different acquisitions were Admob which is a mobile advertising company, Google is said to be using Admob’s resources in order to compete in the mobile advertising market. Aardvark which is a small scale social search company was also acquired by Google which is said to be utilised for the entry of the search engine company into the social media network industry. Episodic, a company that delivers video services was also acquired by Google and it was speculated that this would augment Google’s own online video services, YouTube. A Microsoft word online component known as DocVerse was also acquired by Google which is an indication that it would battle Microsoft’s online version of the Microsoft Office suite by strengthening Google Docs. Other companies that were acquired by the search engine giant is Plink a visual search engine company, Agnilux a chip maker company, reMail which is an email app maker and Picnik a photo-editing website.
Google, staying true to its promise of acquiring one small company per month has recently acquired it’s long-time partner and web widgets maker Labpixies, this Tel-Aviv based company is no stranger to Google as it worked on several projects for the search engine company such as web widgets for Google’s personalised homepage service the iGoogle. Apart from that Labpixies also worked on some of Google’s Open Social based projects. Open Social is a web and mobile application that Labpixies developed and such is running on several platforms among these platforms are MySpace, Hi5, Orkut, My Yahoo, iPhone and Android. Known for its colorful games like Flood-it Pro Labpixies is said to improve Google’s widgets.