An alternative to getting a high rank or a page one ranking in a search engine results page ranking is via advertising. One advertising method that is commonly done via the internet is through the pay-per-click method or commonly known as PPC. Pay-per-click method of advertising can either make or break your business. This is how fragile and how risky it is to conduct a pay-per-click campaign. We have heard of stories of people who became successful with their online business by promoting it via PPC, sadly however, we also have heard of those who lost their business through PPC because of the fact that their campaign was mismanaged. So if you have decided to conduct PPC you can still do it on your own or hire an SEO Company or SEO consultant to help you out. Either way you also have to learn more about the inner workings of PPC in order for you to better prepare yourself in handling your PPC campaign.
Things to Consider in PPC
The following are the things that you should consider if you want to conduct a PPC campaign for your website:
1. Consider Your Budget – unlike in Search Engine Optimisation, PPC Campaigns require money to run. You need to allocate specific budget to your bids on keywords that you want your site to rank for and be displayed on specific ad spaces.
2. Be Wary of Content Networks – if you would like to include your ad to be displayed on content networks it would be best if you would monitor this campaign separately, this is because of the fact that there are several spammy content networks that would give you a high number of clicks, which you have to pay for, but low number of conversions thus you would just be spending a lot of money for little or no return of investment.
3. Identify Your Target – if your product is specifically for a certain geo-location then it would not be wise to bid on a keyword that would cover the international market. This way you would only be spending for clicks that are truly targeted to your locality of choice.
4. Use the Right Keyword – relevance is the key when you choose the keyword you are going to bid on. Make sure that the keywords you will be bidding on is directly relevant to the services, products or items that your site is providing or selling. This way you can only have targeted visitors who are really interested on what you are offering making them the visitors where you can get the highest possibility of conversion.
Notes on PPC Account Audit
If you are unsure on how Pay Per Click works but have been motivated by the different success stories of those who have used such method, then do not fret. You only have to hire the best PPC Specialists who can conduct PPC campaigns and PPC Account Audits to make sure that you are on track with your campaign and that you are gaining more than you are spending in advertising.