Enhanced campaigns are a fairly new update, about a month old, for Google AdWords. There are some great new features available once you upgrade such as: location targeting and sitelinks. But to get all these great features, you must upgrade to enhanced campaigns.
So how do you go about upgrading? Well, the first step would be to identify whether or not you need to upgrade. If you go into your campaign, you should have a pop up box telling you to get started.
Once you click through you get a lovely new pop up box that explains all of the new features waiting for you in enhanced campaigns.
The next page you’re taken to will ask you to select your mobile bid adjustment. Bear in mind that the “recommended” percentage is based on what other people in your industry have done, so unless you have historical data to base your adjustment on, it is probably safer to stick with the recommended amount.
Just like that, you’ve upgraded.to enhanced. There are loads of great new features available, but we will be releasing a sequel to this tutorial that will outlines the new features and how you can make the most of them.