It would seem that Google have been updating their search engine algorithm on a monthly basis, staying true to their commitment to improve on their search engine algorithm. Of course every SEO Company knows that search engines are updating their search engine algorithm on a regular basis and most often than not the algorithm updates could have an effect on a websites’ Ranking. When Google released their Panda and Penguin updates a lot of websites were affected so much that it did not only hit their rankings but also it greatly affected their return of investment. Because of transparency search engines always inform the public regarding their algorithm updates through blogs or even through tweets. Once algorithm updates are released and rankings have already been hit many SEO Consultants are actually on a panic mode that they lose focus, worrying instead of looking for solution.
Instead of fretting over something that you cannot change you have to start creating strategies that will help you control the damage done to your ranking by the change or update of the search engine algorithm or to at least give you a good start in recovering from the damage done. You can use the following tips in order for you to recover from the algorithm update just in case your site has gone down in terms of the search engine ranking.
1. Check Your Webmaster Tools – both Google and Bing has its own webmaster tools, this is where you can check the status of your website with regards to the search engine. Webmaster tools usually sends notifications to its users whenever there are warnings or alerts concerning the website, violations or causes of suspensions are also seen through the webmaster tools, so if you haven’t connected your site to Google or Bing Webmaster Tools it is time for you to do it.
2. Read and Understand the Algorithm Update – as what was said above the search engine algorithm updates are always published by the search engines for the public or those interested persons to know. Explanations are given in Google and Bing’s blogs and from such explanation try to understand the goal of each update this way you can have an idea on what might have caused your site to be de-ranked and what maybe the best practices that you can do in order to recover from such damage done by the algorithm update.
3. Review Your Analytics – the analytics is one of the most powerful search engine optimisation tool, this is because it allows you to track the number of visitor in your website as well as the demographics of your visitors. This way you will be able to understand your audience, and in relation to an algorithm update you will be able to easily see if your traffic has gone up or down significantly. Further, you will be able to see which keywords are affected, this way you will be able to create an SEO plan that will help you recover from and algorithm update.
These simple steps that you should be doing will definitely help you recover and not fret about any algorithm changes or updates.