We start from we left of in the previous article regarding Spamming techniques. We need to emphasise that spamming techniques or black hat SEO techniques’ benefits are temporary with a serious repercussion. Knowing is winning half the battle as they say so therefore you have to take cognisance of the fact that these SEO techniques are being divulged not to encourage the use of it but rather to discourage people especially those who are starting their SEO business or their SEO campaign. Enough of the somewhat disclaimer and lets move on to the continuation of the different spamming techniques.
Another spamming technique is through the use of hidden text which is usually incorporated in the content of the web page. This is to trick spam filters that are programmed to detect messages that contain certain words or phrases that are usually indicative of spam. This can be done by hiding the words to the naked human eye but visible for the search engine spiders to read as part of the data that will be gathered which would or might contribute to the increase in the sites’ SERP. However, if at first this technique may go undetected search engine algorithms have the mechanism to learn and decipher on its second crawl to the website if there are hidden texts incorporated within the contents.
Meta tags can also be used as spam. Meta tags are data about data. Useless meta tags are those packed with key words which would then increase their status in the search engine ranking.
Some SEOs and webmasters have begun spamming directories to hunt for valuable links to upgrade their rankings.
Hidden tags are also used as spam. The different types of tags such as comment tags, style tags, alt tags, noframes tags, and alt tag are inserted with keywords.
Email spam is still a widely used search marketing spam. A “call-to-action” email with a URL placed inside is one way of doing this.
The redirect function is also used to feel a search engine or even to lead traffic meant for one website to another. There are various ways to do this and the end result is always search engine spam.
The misuse of Web 2.0 formats is also an emerging SEO spam. The instant live-to-live nature of this format provides an open range for SEO spam technicians.
Search engine optimization spam is still a problem for the SEO industry. This makes it harder for the industry to advance as advertisers’ trust is put into jeopardy and thus, business will not flourish. Fortunately, there are new ways being developed to improve SEO Spam detection and prevention.