Posted by: Stacey Cosens

Posted on: October 24, 2012 1:51 pm

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Compiling and Writing an Effective Infographic

An infographic is a visualisation of data or ideas which can be an effective form of relating to a target audience. The human brain is exposed to 174 newspapers worth of information a day, 99% of which is filtered out of the brain almost immediately. Infographics are in the 1% of information that does make it into the brain.  If you are considering compiling an infographic there are some important points to consider:

  • The researching and writing of an infographic should be carefully considered, with an idea of the target audience in mind and the type of information which is going to be included. Infographics should stick to a particular theme to be at their most effective and understandable. Obviously to benefit a business it should be relevant to their industry.
  • The best kind of infographic features short sharp points and statistics with information that is easy to digest and interesting. Unusual or novel information is the most likely to get noticed. See if you can find any fun facts or interesting statistics about your particular industry or product.
  • The Office of National Statistics is one of the best places to find research information and easily available figures. Alternatively, try searching for your subject along with words like ‘research’, ‘study’ and ‘survey’ in new sources like Google News.
  •  The best tone to take is friendly and informal, you are relaying simple information which needs to be read and digested quickly. Long formal words and wordy bites of content mean information is less likely to be absorbed or read. Keep the word count low on infographics and instead focus on figures and images.
  • Half of the brain is dedicated to visual function and 65% of the population are visual learners. Visuals are processed 60,000x faster than text and publishers who invest in infographics grow in traffic by 12% more. In two years infographic search volumes have increased by 800%

Infographics look to be an important tool for businesses to get noticed by the time limited customer and are set to be rapidly optimised by companies in the next few years. Don’t get left behind.

Stacey Cosens

Stacey Cosens

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