Google, the search engine giant have been delivering free services to the public since its inception. Many of Google’s features are based on cloud computing and that is using applications over the internet. One of such application is the Google Docs which allows registered users to use word processing and spreadsheet applications online for free. The increase in the use of such application is based on the fact that Google is offering it for free and it is readily available for everyone to utilise. This move to integrate the internet into Google’s applications has proven to be a very viable and beneficial to both the search engine company and its users. Google’s Apps collection is also another resource that companies can go to instead of the normal desktop applications, their internet applications guarantees uptime and access on an online helpdesk for an online real-time troubleshooting access anytime anywhere.
Recognising that the use of the internet and its integration with software application is important, Microsoft, one of Google’s persistent competitor is also now jumping into the cloud bandwagon. With their release of the Microsoft Office Suite 2010 the Operating system giant has offered free online office applications called the Office Live. However, Microsoft still emphasise on the use of their application through the desktop or offline. Moreover, Microsoft would not want to offer all their services for free as it is on the software application business that the company is thriving earning around twenty billion a year.
With the presence of cloud computing one thing is clear for sure and that is the fact that the trend is really heading towards that direction and companies that will not be following the trend will surely be left behind in terms of users share and technology. Finally, cloud computing should also now be one of the concerns of SEO companies and SEO consultants in order to devise ways on how to capitalise on such trend.
Tags: Cloud Computing
