Posted by: Ben Austin

Posted on: June 25, 2012 2:05 pm


Choosing The Right Domain Name

This brief tutorial explores some of the many aspects of SEO that can influence your success within Google, Yahoo, Bing and all other similar search engines. If you’re serious about optimising your website than make sure you bear the following points in mind before buying a domain name for your online business.

Make sure your domain name is related to your target search phrases for maximum impact. Try to pick domains that include one of your targeted keyword or a combination of these keywords (note that these exact match domains can often be more expensive at auction but are definitely worth the heftier price tag).

Choose a strong, simple business name that explains exactly what you do or sell. When brainstorming a name for your company with colleagues, it’s easy to come up with flamboyant ideas that are sure to set you apart from your competitors and help you stand out in your chosen industry. However, when potential customers stumble across your brand for the first time, they need to understand exactly what it is you can offer them. Including your line of work in your business name also makes it easier to purchase a domain name that communicates your relevancy to your chosen search phrases.

The shorter the domain name, the better. Why over-complicate things? Opt for a single keyword domain name where possible!

Make your domain name user friendly. It sounds simple, but make sure your chosen URL is easy to say and to spell (if only for the benefit of the human user!).

Hyphenated domains are great for SEO. Google doesn’t separate words that are bunched together and reads hyphens (-) and dots (.) as spaces, so many SEOs are of the opinion that domains in this format respond better to optimisation techniques.

Top level domains historically perform better. Sites with extensions such as .com, .net and .org tend to be more trusted (by both human users and search engine bots). However, acquiring top level domains embedded with competitive search terms can be a difficult and often costly venture. Country code top level domains (for example,, .ie, .fr) are great for location optimisation campaigns. Note that info domains are not unanimously accepted as credible enough to rank well but can still be optimised to achieve good rankings.

Remember, though deciding upon the right kind of domain name can help your SEO efforts, it’s not the be all and end all. Effective SEO is achieved by addressing a range of factors, so be sure to carry out further research into the actions you’ll need to take to boost your search listings!

Ben Austin

Ben Austin

As the founder of SEO Positive, Ben possesses a deep understanding of online marketing and is renowned for his forward thinking strategies and investigative approach towards optimisation. Ben will be keeping our readers up to date with company news and offering tips and tricks from an executive’s perspective.