Everyone needs SEO
In a world where we are bombarded with more and more choice, how do you get your message heard above the din of clamoring advertising on the television with annoying theme tunes like, “we buy any car” or who can forget “its’ fun to shop at confused.com”. Well the simple answer is online marketing. From a business point of view Search Engine Optimisation or SEO has to be the answer.
SEO is one route to market that has no boarders or class distinctions, it offers a democratic approach to any size business weather you’ve a small start-up or a multimillion pound corporate giant. The only pre-requisite is good quality compliant practices from your marketing agency. So as a business what should you be looking for when trying to find an agency to work on your behalf?
Quality Agencies
It can be a mine field out there when picking an agency so what are the elements that indicate a Quality agency that offers the best chance of success for your business? The first place to start is in the Google listings themselves, if an agency is worth their salt in the SEO marketing sphere they should rank highly in the natural listings of Google specifically. Being No.1 in Bing or Yahoo has very little real Kudos, as whilst this is impressive to a new comer; in reality this is quite an easy win compared to Google.co.uk. Currently Google accounts for around 86% of all searches on the internet in the United Kingdom and therefore represents the best chance of success from any single search engine.
So what are the key indicators to look for when choosing an agency to trust your business to? Once you have established a short list of agencies highly ranking in Google’s natural listings, it is worth spending some time reviewing their web offerings. Look for good clear language (beware of agencies that use highly technical language to baffle you with) and website that have clear service offerings. If these elements start to make sense to you then review their client list (Testimonials & Case studies). See what they actually do for these clients and measure the success they bring them. Remember anybody can add a logo to their website just because they printed a batch of business cards for the prestigious client.
Agency Short List
Once you’ve establish two or three agencies you like the look of, give them a call and ask some practical questions to test their level of expertise. You can use a number of online forums to establish the top line questions you wish to ask, as new comers to Internet marketing don’t be surprised at the apparent costs of this service. Remember the professionals working on your campaign come from a development background and are highly qualified individuals who have an immense knowledge of Google’s algorithm and how it performs.
