Posted by: Lewis Austin
Posted on: March 27, 2013 4:28 pm
Today a couple of members of our PPC Team, more specifically: Evaldas Balcius and Lewis Austin set off to London to attend the Google Engage for Agencies event. All in all it was a really insightful meeting that helped to outline the importance of Google’s latest and greatest developments.
A major focus and point of interest for the agencies was the infamous enhanced campaigns. The main benefit of enhanced campaigns was driven by context. This means that a difference in context will result in a difference in behaviour, so to make the most of these moments, we need to be able to provide content that will encourage the user to convert.
Taking the example of Niamh Mahon; if I have a pizza restaurant and someone is searching for “pizza”, on a mobile device whilst in a 1 mile radius of my store at 7PM. It is a pretty safe bet to assume that the searcher is going home and would like to grab a pizza on the way back. This context means that the searcher is very interested in making a purchase as soon as possible. As a business, it is these moments in time that are invaluable to my business and to making a sale. Based on these behaviours, I can use enhanced campaigns to set bid adjustments for: mobile devices, location and even time of day.
We were then brought up to speed with YouTube, not so much the stats as we all know that YouTube is the giant in video sharing networks. More so about the advertising opportunities that YouTube can offer. One interesting feature available is road blocking, this is similar to sponsoring a channel, so your ad will show for the majority of a selected channels’ videos. By doing this, you can display your message to an audience who you deem to have an interest in your product. Another good point to remember is that you won’t be charged for your ad if a viewer clicks the skip button on your ad, which will save you a lot of money and, give you 5 seconds of free exposure.
The last presentation was an eye opener of how we as consumers use different devices and methods to search. It was interesting to see that you can use Google accounts to have all of your browsing data accessible across all of your devices. This means that if I was in a shop and saw a pair of sneakers that I really liked, but wasn’t 100% about the price, I could run a search using the barcode and compare online prices to what is in store. If I feel that the high tops are a little cheaper online, I could go home and open up my laptop, load up chrome and continue where I left off on my mobile.
I think that we can take a lot away from Google Engage this year, in terms of future developments and how our target market is predicted to evolve technologically in years to come.
Before you all run off to research more about enhanced campaigns; here is a quick snapshot of Google Engage for Agencies this year, our Evaldas Balcius is in there somewhere, can you see him?
Posted by: Ben Austin
Posted on: February 26, 2012 3:26 pm
With the evolution of the internet technology comes the evolution in the field of search engine optimisation. Of course we still recognise the fact that SEO strategies before may still work at present time, however such evolution like the introduction of social media platforms requires every SEO company and SEO consultants to try and find a way on how they could use such platform in order to gain the traffic and the page ranking that their target websites need. Another platform is becoming very popular via the internet and this is the video sharing networks. The launching of YouTube forever changed on how people would share and view videos. This is another area that every SEO companies and SEO consultants are looking at, that is on how to conduct video SEO. Just like Social Media Optimisation, Video SEO also can generate a potentially large amount of traffic thus the importance of tapping into this traffic source. The following are some tips that may help start you in developing your video seo strategy.
1. Conduct Keyword Research – no surprise here, in every strategy, targeting the best keyword would bring in your much needed traffic, this is why it is important to know which of the keywords would you be targeting and gain ranking from. In choosing the keywords as much as possible this would be relevant with your websites’ main keywords and relevant with videos.
2. Share your videos – if you have a company video promotion that you can share do it not only in YouTube but also in other video sharing sites like Vimeo among others. Submitting or uploading the videos in multiple video sharing sites will give you more avenue to incorporate your links and the higher possibility for you to gain more audience and traffic.
3. Motivate others to Share – your video must be informative or intriguing enough in order for you to be able to motivate your audience to share the video. Motivating your viewers to share the video could cause a viral effect allowing you to reach an exponential number of potential traffic.
Above all else remember that people would only watch videos that are relevant, entertaining or informative, thus just like in writing a content your video should also be of high quality in order to conduct a successful video seo campaign, otherwise your efforts in creating the video would just be put to waste. Therefore, it is important to remember when you create your video promotion quality is of the highest priority.
Posted by: Ben Austin
Posted on: January 30, 2012 9:29 am
As different as social media marketing sounds and is to other marketing efforts, they are still a part of your whole marketing strategy and should be treated that way.
Even though the methods used for social media are completely different to that of PPC, they still aim for the same results. This is why social media should be seen as part of the team, as opposed to the only way.
Social media should be used tactfully to achieve these objectives:
- To achieve targets that cannot be accomplished by other marketing methods.
- Increase access to your target audience.
- Make your business more available to a brand new audience.
- Turning potential clients into converting sales.
- Improving experience for existing customers.
It’s vital that you remember social media is another form of marketing. It is not its own individual field of marketing. Although it can be used to achieve many different goals, it generally is used to achieve a higher amount of sales. However, social media campaigns can be aimed at strengthening the relationship between customer and company.
Whatever you are using Twitter management techniques to achieve, you must remember that you can use your other marketing campaigns, such as SEO to help benefit your marketing campaign. If you use web design strategies to help visually optimise your social media profiles, ontop of your other marketing techniques, then you are sure to see a better return on your social media efforts.
Posted by: Ben Austin
Posted on: January 24, 2012 10:44 am
Many social networks can be broken up into many categories and most networks fall into more than one category. Knowing what category a network is classed as is vital to plan out a social media management campaign and also to have a successful return on your social media efforts.
There are seven main types of social network and every social service can be categorised into at least one of these: Blogs, Social networking services, Social media sharing, Social bookmarking, Social news services, Location based networking and Community building services.
Blogs were one of the first forms of social media and have really evolved. Blogs are designed to allow easy content posting, and also easy commenting and sharing. Examples of blogging services are: WordPress, Type Pad and Blogger.
Social Networking Services
Social Networking Services were originally created for the soul purpose of two way communications and content sharing, e.g. videos, picture and information. Even with this category, there are three child categories: Full networks (Facebook/Google +) , Micro blogging (Twitter/Plurk) and Professional Networks(Linkedin/Xing).
Social Media Sharing Services
Social media sharing services are based around posting content such as videos and pictures, and sharing the content and also commenting on it. There are three types of these networks, video (YouTube/Vimeo), Photos (Flickr/Picasa), Audio (Podcast Alley).
Users of social bookmarking services can bookmark their favourite pages for other users of that network to see and enjoy. Recommendation sites (Stumble Upon/Delicious), Social Shopping (Kaboodle/This Next).
Social News Services
Users of social news services can favourite news for the rest of the network to see, these articles are usually voted on in some way. Examples of these services are Digg and Reddit.
Location Based Networking
Location based networking is something users have to help bring them closer together and explore their local area, examples of this are Foursquare, Gowalla and Loopt.
Community Building Services
Community building services are mostly forum like networks such as Yahoo! And Google Groups, these networks can be very niche.
It is important to know exactly what category the network you are going to be using falls into, this way you can make the most of your social media agency and have the best return on your campaign. Whether you are using social media as an SEO company or even PPC.
Posted by: Ben Austin
Posted on: January 23, 2012 4:05 pm
Social Media is a great way to brand your business, bring in new customers and so on. However the one problem with social media is that is really difficult to measure, unless you have the right procedures or reporting software in place.
Step By Step
Using a process to record progress is extremely time consuming. There are many different factors that must be measured and for a really helpful report on your campaign, stats should be measured daily to see what works, and what doesn’t.
The more networks that your business is on, the more time you have to devote to making notes of new stats and so on. So by not using a reporting suite, you’re wasting time measuring your profile’s success and not helping it to succeed.
Choosing A Reporting Suite
There are tonnes of social media tools to help you measure your social media campaign, so how do you find out which is the best? Many of the suites offer free trials, so assign your social media profiles to the systems, and give them time to sync with stats. This can take a few days with networks like Twitter, but Facebook should sync automatically, this is because Facebook has it’s own insights available.
It is important to take note of the networks that the reporting software in question supports. If it is limited to Twitter and Facebook, it is likely that a tool that supports many others, such as Digg and Google Plus, would be much better for the present and future if your company is thinking about going from Facebook management, or even Twitter management to social bookmarking and many others.
The general layout differentiates between the suites and will appeal to some people’s tastes more than others. So it is just a case of testing the networks and seeing which is best for the job.
The only way to find out what is best is to try before you buy. Chances are that you will only be using one, and the prices that are charged, it is well worth making sure you are 100% happy with the services that are provided.
Whether you are using social media as an SEO company, or you are in the retail industry, it is important to be able to measure your social media activities precisely and accurately.
Posted by: Ben Austin
Posted on: January 18, 2012 2:37 pm
It has been made public as of now that Google are definitely against the SOPA act, and they definitely have just reason to be. Although they are with the SOPA movement, you won’t be sent to a black screen, Google has used their staggering traffic to the best of their ability.
If you log onto Google.com, you will notice at the bottom of the page there is a message from congress which states “Tell congress: Please don’t censor the web”, and by clicking this link, it will take you to another section of Google in which you can sign an online petition to stop SOPA and PIPA, on top of that… information about the two bills are available. More importantly the effects of these bills are explained which is something that is hard to find. Then there is a community section that proves the growing community that are opposing the movements. Internet giants such as Facebook, Twitter, eBay, PayPal and of course Google, not to mention the countless others who are opposing the censorship of the internet.
According to Google, SOPA and PIPA will do more harm than good. This is because it will force internet businesses to closely monitor everything linking to their site and if they are in violation of any new laws according to SOPA and PIPA, then it could potentially mean the end of the business, which will leave a huge number of people jobless.
It would be different if SOPA and PIPA actually worked, according to the big G!, these acts won’t stop online piracy. The regulations written in these bills wont successfully shut down their sites, they will simply transfer them to another domain and continue until they are caught again.
Anyone who works on the internet frequently has had their work stolen and pirated before. Whether you’re a writer or film maker, it happens so often and there is not much we can do about it. We do need a bill or law to prevent online piracy. However we need one that will work and not end up crippling the internet as we know it. This change will have a huge effect on social media and could potentially put a stop to it, not to mention SEO and PPC as the algorithm will be a completely different and most likely biased, and that is if it hasn’t been banned by a government.
Posted by: SEO Positive
Posted on: January 11, 2012 4:45 pm
A Brief Overview of YouTube:
YouTube is one of the biggest social networks online today; in fact it is the second largest search engine in the world. Although it seems like a video sharing platform it has a huge social aspect which can be overlooked. Primarily YouTube’s success for your business stems from the ability to share your video content with your target audience which in turn will bring in a huge amount of views of your content and awareness of your brand.
What To Expect From YouTube Optimisation
The quality of your video content will have a great impact the numbers of people who wish to view your video. For example, if your video was about a contest your company is running, then buzz about that contest would be generated which could turn into potential sales as curiosity would be created about the business and product.
However, if you were to create an instructional video, possibly a tutorial of SEO, one which your customers have asked about in the past, then this will help customers to feel more tended too and generate positive feedback.
Promotional videos are a hit and miss. Depending on how interesting the video is, it could go viral or just be forgotten about. If the video does go viral, them sales will not be generated instantly, they will become more of a brand awareness exercise leading to potential sales.
How We Measure Success
YouTube has its own insights available for each video which will show exactly where the videos views are coming from, this is helpful to find out what sources are the most beneficial. Regular checks of the video’s positions will be recorded for the keywords and phrases that are being targeted plus the amount of views.
Key Factors Of YouTube Optimisation
Optimising a YouTube video is very similar to a website. Title, description and tags must be filled out precisely to generate the best outcome. Views, likes and comments are also important for the videos success but these factors are down to the quality of your original Video content. Therefore it is vital to create the best video content within your budget as this will ultimately decide the success of the campaign.
Exposure Of Your Video Content
We would recommend using the share option on YouTube as this is simple way to add your video with other social network sites. This is a great way to generate further exposure for your video content. Suggested sites would include Twitter, Facebook, Google+ and other social bookmarking sites.
One of the important things to do is to embed this video content on your own website. This will help traffic flow from YouTube to your site and vice versa. This approach will also benefit your videos performance directly and increase the number of views
Once your video channel is in place further advanced activities for your business would be the interaction with the YouTube community. For example, by adding Video Responses to popular videos that are relevant to your content will generate further views of your own video content.
Posted by: SEO Positive
Posted on: December 23, 2011 10:51 am
Many users may have realised YouTube’s new layout that is a little odd when compared to the previous. There were no problems with YouTube previous to the update. However YouTube now looks to put a huge focus on channels and also the social media side of videos.
One of the first things you may notice on YouTube’s new web design is the dark bar on the left hand side. Upon looking at this section, you can see that Google Plus and Facebook are pushed upon the user, but there is also the option to add other accounts such as Twitter and MySpace. When social media accounts are added, you can click on the social media icon and you will then be shown all videos on YouTube which have been shared by your peers and so on.
Secondly, there are categories in the bar such as: popular, trending and music. No doubt that YouTube takes location into consideration; however this is quite a good feature as YouTubers can find videos that are growing in popularity with ease.
Finally, there is a suggestions box, potentially stolen from Twitter? Although it is a good feature that is emphasised in the new design. I believe there was a suggestions section in the previous layout but in comparison this is now stressed to the user quite heavily.
From what I can gather, the new layout is a way for YouTube to push channels and for those on YouTube to actually subscribe to people instead of checking back every now and then. On top of that, I think this is also a way to push Google Plus. YouTube is owned by Google and there is no question that it is being used to help get some publicity for Google +. It has taken Google a while to advertise their social network on this scale because their biggest effort in the past was to add a huge arrow pointing from their home page to the link that sends a user to Google Plus.
There are now also promoted videos, this is nothing new, but what is new is that promoted videos are moving to Google Adwords, this may bring a new market into the industry of SEO and PPC because they would be managed very similarly to a text ad for Google.
Google have used YouTube well to promote their network subtly, however overall it does look more complicated than the previous version but YouTubers will just have to get used to it as there are no other services which are quite as good.
Posted by: Ben Austin
Posted on: December 6, 2011 12:23 pm
Yes YouTube Analytics have been around for some time now, but they have only recently come to my attention. The YouTube stats that are provided are quite helpful and can actually help those using YouTube to benefit their marketing campaigns.
First off, the video we created was embedded on all the similar sites because they were all relevant and visitors would find use from the video, unfortunately they added no SEO value. On YouTube analytics, it displays when the video was embedded and also on which site. Not only that, the amount of views that are generated from the video being embedded is also listed which helps marketers to decide where their efforts are most fruitful.
Another useful part of the statistics is the audience and location. The charts display your audience, in terms of gender and age, which is vital for marketers because they then know who’s attention they have grabbed and can use this for their next video/campaign. Also location is very useful, this is because the culture of the location where there are most visits can be implemented and created a more personal and targeted video.
YouTubes’ analytics are fairly simple, but they don’t need to be complex, just the right amount of information is provided and this will make the ability to market products and services through videos easier than ever.
Posted by: SEO Positive
Posted on: November 4, 2011 12:22 pm
Google has just updated their social network, Google +, and they have heavily integrated YouTube into plus.
They have added, what they like to call a slider, which is a small YouTube icon that sticks to the top right of the page, once you click on the icon it “slides” out and asks what you would like to play. You can type in a word and it will bring you up a playlist of relevant videos and you can listen or watch videos whilst networking on Google Plus.
One problem I would point out is that it pops out in another window and obviously if your using Google + then the YouTube window disappears behind the window. So you have to resize all of the windows and it just gets complicated and downright annoying.
I think what Google have done isn’t necessarily a bad thing but there is no doubt that there is room for improvement.