Posted by: Ben Austin

Posted on: February 28, 2012 1:55 pm


This coming March 1, 2012, Google is going to roll out its new privacy terms and conditions or its privacy policy. The Google privacy policy in a nutshell is the consolidation of all data gathered across all Google products under one account. This means that if you have several accounts in different Google products, say Gmail and Youtube and even the social media Google plus, the data gathered from you in those two products will be combined into one, data such as profile data and even IP addresses may be gathered by Google. According to Google this change in the policy is to increase quality user experience and for Google to display relevant targeted Google ads rather than the irrelevant unrelated advertisements. For some this move by Google may be a good thing for some it may be dangerous, some users claim that the privacy of a user may be compromised by this new privacy policy from Google. For those who think that Google may alienate their privacy the following are some simple steps for you to take in order to protect such privacy.

1. Browse in private – every web browser has their own private browsing option, for some browsers it is the incognito mode. With private browsing your browser will not retain any data pertaining to searches, browsed websites, it would even remove the browser history in order to protect your privacy.

2. Deactivate your Google Web Data History – the Google web data history stores your searches and the websites that you have visited, this is different from your web browser history as the data is stored online. You can choose to deactivate this in order for Google not to gather cookies from your browser and that your searches may not be stored online. To disable the Web Data History login to your Google account and go to your Account Settings from there you could empty or choose to deactivate such feature.

3. Clear Your Browser History – of course we know that browsers can store data as to the different sites that you have visited including site cookies, passwords and usernames. To prevent “accidental” display of these data online you have to clear your browser history regularly. Make sure that you do this on a regular basis if you do not want your privacy to be exposed.

These steps would help you in making sure that your privacy is protected, in an extreme case of course you can choose to close your account with Google or not register with them at all, however, for users of Google they could attest to the fact that up to this point their privacy have been protected and we still believe that Google will not compromise the privacy of their bread and butter, the only time when users are compromised is when accounts are hacked by unscrupulous people. Whatever the privacy changes may be one thing is clear no company would like to injure or compromise the safety and security of its clients and in this case it would be Google’s millions of users.

Posted by: Evaldas Balcius

Posted on: January 21, 2012 7:57 pm


It was a while when Google introduced rich snippets functionality to enhance search result listings. The shame is that only few webmasters are using this method to help their websites to get higher CTR in organic search result, as it is an effective tool which helps to interact with searchers and get more clicks on your search listings.

Rich snippets allow you to mark up important data within HTML code and display additional information in the second line of search listings.

The example below displays stars rating which was implemented using microformats markup language:

Rich snippets can be used to markup various information types:

You can markup your HTML content using Microdata, Microformats or RDF format. To start using them you just need to know your the CMS system  your are using and some knowledge of HTML.

Once you’ve implemented rich snippets on your site, you can check them with Rich Snippet testing tool and test that Google is able to parse your markup and display it correctly in search results. Rich Snippets testing tool can be accessed here

*Please note that mark up the data won’t effect your search engine listings.

Posted by: Evaldas Balcius

Posted on: October 12, 2011 3:12 pm


In the early October Google released Google Analytics update which will allow to see Google search data in Google Analytics reports. Google search data is gathered from Google Webmaster account.

To start monitoring Google Webmaster stats in Google Analytics you have to link your Google webmaster account with Google Analytics. To do so, go to the new version of Google Analytics, click  on “My Site” – > Reports -> Traffic Sources -> “Search Engine Optimisation” and the  select “Queries” . Then you will see the window as displayed below:

Click on “Set up Webmaster Tools data sharing” and you will be directed to Google Analytics “Web Property Settings” page where you’ll have to link your analytics with webmaster tools. To link them together you have to click on “edit” as showed below.

Google Analytics search queries report contains three different reports:

  • Queries (Number of impressions, Clicks, Average Position, Click Through Rate (CTR))
  • Landing pages (Number of impressions, Clicks, Average Position, Click Through Rate (CTR))
  • Geographical Summary  (Number of impressions, Clicks,  Click Through Rate (CTR))

Posted by: Evaldas Balcius

Posted on: August 4, 2011 7:53 am


Google Webmaster tools “Fetch as GoogleBot” allows to check the Google index status of the particular web pages. Recently Google updated this funcionality and added an option to submit new URLs to Google index.

How to submit a URL to Google index?

1. Login to your Google Webmaster account. Select Diagnostics -> Fetch as Googlebot. Add URL address you want to submit to Google Index

Submit To Google Index

2. After clicking on “Submit to index”, you will see a dialog box which allows to select what do you want to submit, only one URL or all URLs linked from this page

There is a maximum 50 URL submissions per week, whilst submitting URLs with all linked pages there is 10 submissions per month. It is not recommended to sumbit every new URL address on your website. Use this tool only then when you want your new URL to be submited immediately.