Posted by: Ben Austin

Posted on: July 27, 2012 3:02 pm

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Google’s social networking site Google+ was launched over a year ago now, yet not every business has an account. If you’re a business owner you may be thinking ‘oh no, not another social network’, but what you really should be thinking is ‘how can I use this social media tool for my business differently to Facebook and Twitter?’

Especially as recent research from Foresee found that Google+ is more popular than Facebook with a satisfaction rating was 78/100 . Naturally, Facebook still overpowers Google+ on its awareness, advertising and of course its audience, but it seems that the potential for Google+ after just one year is sky high.

Here are just a few quick reasons why Google+ should be incorporated into your business:

  • Circles: ‘Circles’ as Google calls them, allows users to privately view and share content to and from customised groups of people.  Google+ was the first to get this function down to a T, making it as easy as it should be to use this focused sharing ability effectively (unlike Facebook’s long-winded process which is not as specific or as sensible). Using Circles will be very beneficial for your business as you have better targeting of your messages and posts. As this function is done manually, you can focus them in any way; by location, interest, industry etc.
  • Integration with Google: Perhaps Google Plus’ USP, especially for those in SEO, the social media tool can unite all of Google’s most used products together (Documents, Search, Video/YouTube) increasing your brand’s marketing and awareness. Millions of people use Google’s free services and this integration is visible when you are using any Google tools- something that will surely add to Google Plus’ popularity.
  • Hangouts: Google+ also incorporates a video chat feature called Hangouts On Air, which enables you to stream a group chat with customers/clients through Google+ or YouTube. This means that you can carry out customer tutorials, meetings with overseas partners/clients, product demos and much more.

Posted by: Ben Austin

Posted on: February 28, 2012 1:55 pm

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This coming March 1, 2012, Google is going to roll out its new privacy terms and conditions or its privacy policy. The Google privacy policy in a nutshell is the consolidation of all data gathered across all Google products under one account. This means that if you have several accounts in different Google products, say Gmail and Youtube and even the social media Google plus, the data gathered from you in those two products will be combined into one, data such as profile data and even IP addresses may be gathered by Google. According to Google this change in the policy is to increase quality user experience and for Google to display relevant targeted Google ads rather than the irrelevant unrelated advertisements. For some this move by Google may be a good thing for some it may be dangerous, some users claim that the privacy of a user may be compromised by this new privacy policy from Google. For those who think that Google may alienate their privacy the following are some simple steps for you to take in order to protect such privacy.

1. Browse in private – every web browser has their own private browsing option, for some browsers it is the incognito mode. With private browsing your browser will not retain any data pertaining to searches, browsed websites, it would even remove the browser history in order to protect your privacy.

2. Deactivate your Google Web Data History – the Google web data history stores your searches and the websites that you have visited, this is different from your web browser history as the data is stored online. You can choose to deactivate this in order for Google not to gather cookies from your browser and that your searches may not be stored online. To disable the Web Data History login to your Google account and go to your Account Settings from there you could empty or choose to deactivate such feature.

3. Clear Your Browser History – of course we know that browsers can store data as to the different sites that you have visited including site cookies, passwords and usernames. To prevent “accidental” display of these data online you have to clear your browser history regularly. Make sure that you do this on a regular basis if you do not want your privacy to be exposed.

These steps would help you in making sure that your privacy is protected, in an extreme case of course you can choose to close your account with Google or not register with them at all, however, for users of Google they could attest to the fact that up to this point their privacy have been protected and we still believe that Google will not compromise the privacy of their bread and butter, the only time when users are compromised is when accounts are hacked by unscrupulous people. Whatever the privacy changes may be one thing is clear no company would like to injure or compromise the safety and security of its clients and in this case it would be Google’s millions of users.

Posted by: Ben Austin

Posted on: February 15, 2012 2:40 pm

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One of the questions that online entrepreneurs would be asking is whether or not to include their business in Google’s social media platform, the Google plus (Google +)? This type of question has been lingering in the minds of both website owners and SEO companies because of the fact that there are doubts whether Google plus can match up with the popularity of Facebook. It is no doubt that Facebook was able to help online entrepreneurs increase their website or online revenue upon making their site available with Facebook. Google tried to compete with Facebook by creating their own social media network, Google Plus, where features of such social media platform could be seen as something that may resemble some of Facebook’s feature, an example of which is the Facebook like button which has a Google counterpart known as Plus one.

Before we get ahead of ourselves let us try to answer the initial question, should we create a business page for Google plus? The following are some answers that may help you in deciding:

1. Yes, because you can be a pioneer in Google Plus – notice how a lot of businesses have become very popular in Facebook because they were the first to create such business page? Well that may also be true for Google Plus, since this social media platform is relatively new you can build your business and expand your reach as Google Plus would also gain its popularity.

2. Yes, because people are looking for alternative – not all people are Facebook loyalists, sometimes people get bored with routine and would search for something new, yes, the popularity of Facebook may be through the roof right now, but expect people to be looking for alternatives especially if things does not go their way, like the privacy issues perhaps?

3. Yes, because social media activity is a ranking factor – gaining a lot of “likes” and “plus ones” would now mean something beneficial to your search engine optimisation efforts, if you are marketing your website via SEO then you would really need those “likes” and “plus ones” because Google deemed those as ranking factors and are beneficial to your SEO efforts.

You might see that the inclination of this article is towards registering your business with Google plus, why not? It is free anyway, and depending on how things would turn out you will still be at the winning end.

 

Posted by: Evaldas Balcius

Posted on: July 21, 2011 2:01 pm

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As you might notice with a new version of Google Analytics, Google has implemented “Social Plugin”, which enables you to track and monitor Google +1 likes and Twitter tweets on your site.

Goolgle Analytics Social Plugin

Google Analytics Social Plugin

If you have already added Google +1 to your website it will automatically integrate with you Google Analytics account. But in some cases, Google Analytics social plugin tracking does not work properly and it is not showing any social activity data in your Google Analytics profile. If that’s the case you have to follow these steps:

1. If you are using async javascript snippet then you have to call _trackSocial method using “_gaq.push([‘_trackSocial’, Googleplus, Like]);

If you using old version snippet, then you can rename it  “_trackSocial” method using

var pageTracker = _gat._createTracker(‘UA-xxxxx-y’);

pageTracker._trackSocial(Googleplus, Like);

2. To send the social plugin action to Google Analytics you  have to call _trackSocial method on the social plugin action.

Twitter and Facebook, have slightly different integration. Which can be found here

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