Posted by: Hannah

Posted on: January 30, 2013 10:09 am

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Last week Twitter released its very own video sharing app named Vine. The new concept allows Twitters 500 million plus users to share six second long videos across the micro blogging site.  Although owned and linked directly to Twitter it is not yet possible to Vine straight from Twitter, currently users must use the dedicated Vine app to upload videos to their account. The app is also only available on iOS operating systems such as iPhone, iPad and iPod touch.

Vice President of product, Michael Sippey explained the app in a recent blog post, ‘Vine is a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine inspires creativity. Now that you can easily capture motion and sound, we look forward to seeing what you create.’

So if the app is owned and promoted by one of, if not, the largest social network site the impact of the app is expected to be large. The app also encourages everyone to be back on Twitter and begin connecting and sharing content again. Good news for Twitter – bad news for Facebook!

The app is also a new viable alternative to Instagram. Six second videos can be informative, fun or even just thought provoking and are an innovative and fresh way of creating content. Instagram simply shows an image – Vine allows video and sound and is therefore a great way to show a brands personality, creativity and style.

The app has however been met with some raised eyebrows and a few red faces after failing to filter and remove porn clips from its site. Even more embarrassing was the porn video that appeared in the Editor’s pick – blamed on human error and quickly deleted after many complaints.

Nevertheless Vine, with or without controversy was always going to cause a stir and we believe will continue to, especially in the content marketing world.

Posted by: Hannah

Posted on: January 8, 2013 4:25 pm

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Televisions and mobile phones have become an integral part of everybody’s lives. We spend hours each day making calls, interacting online, sending text messages and browsing the web all on our mobiles. The other screen we spend a lot of time looking at is that of the television. Whether it is unwinding after work, embracing sport or catching up with the latest popular programs, the television makes up a large proportion of the UK’s popular culture.

So what happens when the two collide? The merging of social media and television is a phenomenon that has occurred over the last few years. Until recently the use of hashtags and trending was not commonly connected with television programs, yet now it is a regular, mundane feature. Television programs even create and visibly display them throughout the show encouraging the use and discussion of the show on social media sites like Twitter.

This type of ‘social TV’ also exists on Facebook where it is possible to view opinions and remarks about shows that are commonly watched such as the likes of X Factor, Strictly Come Dancing and Big Brother. This means that if the user logs on at a certain time whilst the program is on television it is highly likely that they will see many related posts. Sean W. Bohan Co-Founder of Decahedralist Strategic Consulting explained, ‘The user doesn’t call this social TV – they call it their normal behavior  Apps that create more enhanced experiences like syncing to the audio from the TV, timed with the show, encouraging interaction etc…will create new opportunities for sponsorship and revenue. ‘

Mike Knowlton, from Murmur added, ‘I expect to see a continued growth in ‘Second Screen Viewing’, we’ll see a new move to better integration social activity into TV content.’

So what does this mean for TV in the future? Many feel a large emphasis will be placed on the encouragement of social interaction and creating a buzz about a television program through the use of social media platforms.

Overall, the move towards social media and the acceptance of it in everyday life displays how it is a platform that will not be going away.

The emergence of social media has truly revolutionised the way internet marketers do in their respective businesses. If we are to rewind to the time when facebook and twitter were not yet in existence, small and large businesses were actually doing the traditional advertising campaigns. It might be a lot slower compared to the present advertising capabilities brought by social media, but that was fair one and the public receive information without having them fooled or manipulated.

 Social Media as Form of Advertising

Today, most business owners are beginning to utilise the power of social media in making their businesses put into the limelight. It is even safe to deduce that all existing companies who know how social media work to their benefits made fan pages where people can like or follow. The potentials for companies to earn a wide audience have pushed business owners to incorporate facebook and twitter badges on their sites.   At first, we can say that these actions of marketers point to a single purpose and that is to shape public opinion. With their respective fan pages where they gained thousand likes and thousand followers, it would appear that many people trust their companies or the brands they are trying to market.

 The Dark Side of Social Media

But here is the other side of the coin, some business owners are now resorting to fool the public by manipulating the number of likes and followers for their brands or companies. This is done by sponsoring people to create different social media accounts such as in facebook or twitter and make them like or follow the page. The controversial part is these facebook like or twitter follow stuffs have been made job posts in various online job freelancing platforms. If we are to analyse these moves, these guys are simply making fun of the credibility of the social media by trying to manipulate their company’s credibility.

 What Matters Most

Basically, there is more about the social media than just relying in the number of likes or followers you get to your page. And it’s one of the things that are overlooked by these business owners. They think that by getting thousands and thousands of likes or followers, they will gain the trust of the public just like every business marketer wishes to. But, they are wrong. Though the number of likes or followers can be a factor to build confidence among the public, the best weapon to win the heart of the public is through content sharing through posts, discussions, and forums where close interactions between the company and the clients are empowered. If business owners only invest in the quantity of likes and followers without building an interactive environment with their clients, then their efforts to pay for people to like and follow their pages will only be futile.

Until there has not been proof that the number of likes and followers has a value to search engine optimisation, then it would be better if these business owners would implement the proven SEO techniques to gain a broad audience where their products or services can be seen to the maximum.

 

If you are an SEO Company or an SEO consultant one of the things that you have to have is a good reputation. We very well know that one of the main consideration that a potential client is looking for is the capabilities of an SEO company or an SEO Consultant and such capabilities could only be shown through the company’s online reputation this actually does not only apply to SEO companies or SEO consultants this would actually apply to all those who are engaging in online business and those who have their website.

Why Build Your Reputation Online?

One of the main reasons why you have to build your online reputation is the fact that you are entering into a vast world on competition, and showing a strong portfolio would mean that you will most likely be preferred by clients searching for products or services which you may offer. Since the scope of coverage for a website, or its power of reach is global, competition is really intense. Another reason why you have to build your reputation online is because of the fact that you want your clients and potential clients to build a feeling of trust and confidence towards your brand or towards the product or services that you have to offer.

How to Build Your Reputation Online?

Building your online reputation is very easy, you just need to be very consistent in how you conduct your transactions online. The following are some of the things which you could do in order to build your online reputation:
1. Create a Social Media Community – social media has a very diverse type, there are social media platforms such as facebook, microblogs such as twitter and of course the different blog sites. You can build a community through your Facebook page, your twitter handle and you can also build a community of followers through the readers of your blog. Whatever your choice of platform is building a community would help you in building your online reputation.
2. Create your own Brand – creating your own brand is as easy as incorporating your logo into your website, this way people who visits your site would easily associate your products and services with your website. This creates a base for your online reputation because your brand will be what the clients remember and associate with the products or services that you will be offering.
3. Ensure Smooth Transactions – ensuring smooth transactions will give your clients the enthusiasm to give your website, product or service a great review. There are several online review sites which would allow people to write a review about a company’s product and services thus if you will ensure smooth transactions with you client chances are they will be motivated to write positive review about your company, products and or services.
Conclusion
Building an online reputation and the processes involved therein are fairly easy, however keeping a positive reputation may be difficult if you or your company would not practice consistency on how transactions are handled or dealt with.

Of course every SEO company and SEO consultant know that Google is the primary search engine of choice when it comes to gaining traffic due to the fact that Google has the highest number of user’s base. Google has about sixty to seventy percent share of search engine users worldwide while its competitors like Bing and Yahoo shares about twenty percent of internet users while the remaining ten percent is being shared among the different tertiary search engines. Google indeed is considered as the biggest source of traffic in terms of search engines. With that huge amount of internet users using Google the question is, is it possible to gain traffic without Google?

Other Traffic Sources

The answer is yes, there are other traffic sources other than Google and aggregating these sources may very well give enough traffic to your website to increase your readership, viewership and return of investment. The following alternative traffic sources are:

1. Social Media – ever heard of Facebook? Twitters? MySpace? And other social media websites? Well throughout the years social media websites have increased in popularity, take Facebook for example, it already have close to one billion users. This number of users from Facebook makes it a good target for gaining traffic. Many have utilised Facebook pages to create business pages to promote their products and services. How about Twitter? The limited number of characters allowed to be placed in the microblog is enough to promote your business or website to your followers just make sure that you make your Tweets interesting.

2. Social Bookmark – believe it or not there are internet users who are bookmarking websites or web content for them to easily remember the site url. Bookmarks gives a list of websites that have interesting contents in it, having your site placed in as many bookmarks as possible will guarantee a traffic flow from social bookmarks.

3. Blogs – if you cannot have your site rank in the search engine having your business promoted through blog sites which is considered as the online media will also be a good source of traffic for your website. Further, blogs have regular followers and subscribers thus if your site is promoted via blog sites you will gain visibility as well as traffic.

Conclusion

Well the question which you may be asking yourself is if websites could gain traffic from other sources aside from Google then should you just optimise without taking Google in consideration? Believe it or not, if you optimise your website without trying to manipulate the Google search engine you might actually get your website high into the Google search engine results page considering the fact that Google frowns upon strategies that may tend to manipulate rankings in their SERP.

Posted by: Ben Austin

Posted on: May 7, 2012 3:49 pm

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Many SEO companies and SEO consultants knows that every algorithm change in the search engine might cause the de-ranking of their target website, what is worst is that when the site is actually lost the revenue goes with it. This is the reason why many SEO Companies and SEO consultants are looking for other sources for site traffic. One of the most popular alternative site traffic sources is the use of social media. With the popularity of Facebook and Twitter and its ability to make a post viral became the focus of such SEO companies and SEO consultants looking for alternative traffic sources for their website. However, similar to search engine optimisation, social media marketing also requires considerable amount of work. The nature of social media is to create a community and to produce interaction between and among the members of the community.

The Power of Social Media

The fact that social media allows you to interact with a lot of people and the accounts of such people are readily verified, meaning they are actual people and promoting products and services online to actual people is faster and cheaper and with a high success rate. After building a social media community around your brand or product you will be able to easily inform your members about any promotions or updates about your products and services. Not only that, information can easily be shared by anyone in the community to his or her list of friends.

Harnessing the Power of Social Media

Social media could only become an effective tool if used properly this is why it is important to take the following in consideration:

1. Spark conversations – most of the time members of your community are just lurking around your page, this is why it is important to start a conversation. Creating a spark of conversation can be done by giving your community something interesting to talk about however it should be factual and within your pages’ niche.

2. Engage Bloggers – bloggers are gaining popularity worldwide because of their skill in writing and their ability to engage their readers. Blogging is considered as the fourth media and it is considered as one of the most reliable form of information because it comes from the actual experience of the person writing about the product or services.

3. Factual Social Media Profile – you should be factual when creating your account in the social media network, this is because of the fact that you would like to show that you are promoting an honest business. Therefore, showing your actual photo would be one of the best way to start gaining the trust of your community members.

Conclusion

There is a need to look for other sources of traffic just in case your search engine optimisation methods would falter due to algorithm changes. One of the best alternative traffic source is social media as it allows you to build a community around your brand and engage your members regarding the different products and services that your business is offering.

Posted by: Ben Austin

Posted on: February 20, 2012 11:29 am

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When Google released their Google Panda algorithm a lot of companies that are marketing their business online including SEO Companies and SEO consultants have been affected. We saw a lot of websites that were previously in page one of Google and later on finding themselves to be at page 2 or a lower search engine results page ranking. Google Panda took the search game by surprise as many large online companies suffered the algorithm change. Of course a drop in the search engine results page ranking would also mean a drop in revenue as competitors may have taken the higher rank. This is why a lot of SEO companies and SEO consultants scrambled to fix their implemented SEO campaign, and in doing so several truths about the Google Panda was revealed thus opening the doors to improving SEO techniques as well as introducing new ones. The following are some techniques that may help you in your campaign restoring or ranking high in Google after the Panda Algorithm update:

  1. Focus on Traffic Source Diversity – although Google is one of your target search engine where you aim to gain your website’s traffic from it is imperative to diversify your traffic sources. Take into consideration gaining traffic from social media networks, blog sites, forums and social bookmarks. This strategy is necessary in order for your website to still take in traffic after an algorithm change by  the search engines especially that of Google.
  2. Incorporate a Social Media Campaign – Google has released its own social media the Google +, they also released Google’s version of the “like” button known as plus one and incorporating social media promotion as well as integrating plus one buttons in your website would be beneficial as such are considered to be ranking factors for Google’s new algorithm. Apart from that, promoting your website via Twitter, Facebook, Google + and other social media networks would assure you that you will be promoting your site to real people targeting specific niches and capturing your desired audience.
  3. Content Must be Fresh and of High Quality – first we must define what is “fresh” and “high quality”. A fresh content is something that is current, therefore there is a need to regularly post to your website of in order to make your websites content to be fresh. High quality on the other hand means that your content must be unique, well-written, must be grammatically correct, of correct spelling and of course it must be informative. This means therefore that your content must be regularly posted on to your website as well as it must be a content that is written for the reader and not the search engine this means the content should be informative, relevant, original and worth reading.

Indeed Google has redefined the world of search, by making the contents of a website to be as close to relevant as possible or accurately relevant, we might see the end of poor, generated and unoriginal content, making the role of content developers for websites to be a lot more important.

Posted by: Ben Austin

Posted on: February 19, 2012 12:38 pm

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With the need to incorporate fresh content into every website for the Search engines to recognise your website in terms of ranking. The incorporation of fresh content is especially being looked upon by Google because of their Panda Algorithm. Google Panda focuses on the quality of content in every website on top of that Google has also introduced Google freshness algorithm which focuses on the currency or freshness of the content incorporated in every website. Since freshness of content is also a ranking factor the need to incorporate new contents in your website on a regular basis is imperative. This incorporation of new content could only be achieved by creating a blog writing page for your website. Blogging allows you to incorporate fresh and informative content in your website thus satisfying the Google freshness ranking factor requirement. To make your blog page an effective ranking factor it should be able to acquire traffic and engage your potential audience, the following are some of the steps that SEO companies and SEO consultants are taking in order to increase traffic on their blog page.

  1. Develop Your Content To be Informative and Shareable – when writing your blog post think of topics that would give information to your readers, make your content to be valuable enough that people would look for such content. On top of that you should make your content to be worth sharing, remember; through social media your content could easily gain traffic through a share button.
  2. Blog Posts Should Be SEO Savvy – although you are writing a blog post where sometimes posts are opinionated, you should not forget that your goal is to gain traffic for your website, this is why it is still important to make your posts to be SEO-friendly, that is by incorporating as much as possible your targeted keywords.
  3. Use Social Media Networks to Share Your Blog Posts – social media networks such as Google +, Facebook and Twitters are great tools for your to gain traffic for your blog site, share every post in your blog via these social media networks in order to possibly gain more readers and that will help in increasing your blog traffic.

Blogs are becoming an essential part of every website, may it be a website for service or e-commerce fresh contents are actually required by search engines for your website to be ranked. To boost your ranking and traffic you should also focus your SEO and Social Media Strategies to your blog posts. Just remember that every blog posts must be unique and of high quality.

Posted by: Ben Austin

Posted on: January 30, 2012 9:29 am

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As different as social media marketing sounds and is to other marketing efforts, they are still a part of your whole marketing strategy and should be treated that way.

Even though the methods used for social media are completely different to that of PPC, they still aim for the same results. This is why social media should be seen as part of the team, as opposed to the only way.

Social media should be used tactfully to achieve these objectives:

-          To achieve targets that cannot be accomplished by other marketing methods.

-          Increase access to your target audience.

-          Make your business more available to a brand new audience.

-          Turning potential clients into converting sales.

-          Improving experience for existing customers.

 

Conclusion

It’s vital that you remember social media is another form of marketing. It is not its own individual field of marketing. Although it can be used to achieve many different goals, it generally is used to achieve a higher amount of sales. However, social media campaigns can be aimed at strengthening the relationship between customer and company.

Whatever you are using Twitter management techniques to achieve, you must remember that you can use your other marketing campaigns, such as SEO to help benefit your marketing campaign. If you use web design strategies to help visually optimise your social media profiles, ontop of your other marketing techniques, then you are sure to see a better return on your social media efforts.

Posted by: Ben Austin

Posted on: January 27, 2012 9:04 am

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Selling is one of the most important things when it comes to a business. Without it, there would be no incoming money, thus no funds for campaigns such as social media. Your social media agency can use the audience that has been acquired to sell to, but there is a fine line between what is ok and will result in sales, however a too aggressive approach will result in negative feedback and maybe even a loss of following.

What Not To Do

First off, it’s important to know what not to do. Social media, is a social environment which is built around friend ships and conversations. Your audience do not want to log on and be sold to constantly, if you do this, then it is likely that you will lose their interest because you have annoyed them etc.

Techniques

The first and probably the most beneficial is promotional codes or discounts. Everyone loves a bargain and are more likely to purchase when money is being saved. Exclusive social media vouchers are great, it makes your followers feel “exclusive” but it’s also a great way to measure how many people are using the social media voucher code. Using voucher codes is most likely the best method  to sell on social media, it is not direct and if anything can be seen as a nicety online.

Sending links to new or old products is also a good way to get sales, although not as good as voucher codes. If links to products are constantly posted out and make the majority of your content, then it is likely that your followers are getting annoyed with the constant stream of sales and will begin to ignore them. Getting the balance is crucial.

Contests are similar to voucher codes. They can be posted about all day long, however it does not necessarily convert to a sale; it will help establish a following but not an instant sale because these followers would be interested in receiving your product for free. This can however convert into a sale organically or with the help of a voucher code.

Conclusion

Selling on social media is difficult and is a completely different tactic to SEO or even web design. Social networking sales are very laidback and are more of an “the offer is on the table” situation, where the follower does not feel pressured into purchasing anything but is aware of the products and offers available.

 

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