Posted by: Kerry Sheahan

Posted on: April 18, 2013 3:25 pm

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When we cast our minds back to 2005, Facebook was a very different scene. Little more than an upgrade from the likes of Bebo and Myspace, it was a basic platform where people could search for friends, upload pictures and reminisce from the night before. 8 years and one billion users later and Facebook has undergone a radical transformation, providing apps, games and even real time Bingo.

The most recent bow to its arrow comes in the form of Facebook Home. Described as a family of apps, it automatically shows updates on homescreen and lockscreen, allowing you to view a steady stream of posts and photos the second you turn on your phone. Put simply, it takes over your home screen.

Mark Zuckerburg’s multi-billion empire sums up the new systems when they say “everything on your phone gets friendlier.” With faster access to the essentials, as well as upfront notifications, users can even continue their conversations whilst using other apps, surfing the internet or watching videos. What’s more, the social media giant has introduced Chat Heads. Upon a friend starting a conversation, a message will pop up with a photo of that person, allowing users to tap to open or simply swipe to ignore.

A whole new meaning to the word convenience it would seem, however has this so called `convenience` gone a step too far for some people? As to be expected from any major update introduced by Facebook, the news has been met with a sense of controversy, if not hysteria. A simple internet search can take you directly to advice on how to install Facebook Home, and rumours have already begun circulation that Google tried to block it. Google’s Eric Schmidt has been quick to dispel the idea however, stating it would be “against our religion”.

Facebook Home became available from the Android Play Store in the UK April 12th on HTC One as well as the Samsung Galaxy S3. Whilst it is not currently available for tablets, the company has hinted that it would like to venture this way in the future. It appears unlikely that Facebook Home will launch on iPhone however.

With the news not having long broken, many are still in the dark as to what Facebook Home actually is, let alone installed it yet, but as more take the plunge it will be interesting to monitor the reaction it receives.

Posted by: Hannah

Posted on: January 30, 2013 10:09 am

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Last week Twitter released its very own video sharing app named Vine. The new concept allows Twitters 500 million plus users to share six second long videos across the micro blogging site.  Although owned and linked directly to Twitter it is not yet possible to Vine straight from Twitter, currently users must use the dedicated Vine app to upload videos to their account. The app is also only available on iOS operating systems such as iPhone, iPad and iPod touch.

Vice President of product, Michael Sippey explained the app in a recent blog post, ‘Vine is a mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine inspires creativity. Now that you can easily capture motion and sound, we look forward to seeing what you create.’

So if the app is owned and promoted by one of, if not, the largest social network site the impact of the app is expected to be large. The app also encourages everyone to be back on Twitter and begin connecting and sharing content again. Good news for Twitter – bad news for Facebook!

The app is also a new viable alternative to Instagram. Six second videos can be informative, fun or even just thought provoking and are an innovative and fresh way of creating content. Instagram simply shows an image – Vine allows video and sound and is therefore a great way to show a brands personality, creativity and style.

The app has however been met with some raised eyebrows and a few red faces after failing to filter and remove porn clips from its site. Even more embarrassing was the porn video that appeared in the Editor’s pick – blamed on human error and quickly deleted after many complaints.

Nevertheless Vine, with or without controversy was always going to cause a stir and we believe will continue to, especially in the content marketing world.

Posted by: Hannah

Posted on: January 8, 2013 4:25 pm

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Televisions and mobile phones have become an integral part of everybody’s lives. We spend hours each day making calls, interacting online, sending text messages and browsing the web all on our mobiles. The other screen we spend a lot of time looking at is that of the television. Whether it is unwinding after work, embracing sport or catching up with the latest popular programs, the television makes up a large proportion of the UK’s popular culture.

So what happens when the two collide? The merging of social media and television is a phenomenon that has occurred over the last few years. Until recently the use of hashtags and trending was not commonly connected with television programs, yet now it is a regular, mundane feature. Television programs even create and visibly display them throughout the show encouraging the use and discussion of the show on social media sites like Twitter.

This type of ‘social TV’ also exists on Facebook where it is possible to view opinions and remarks about shows that are commonly watched such as the likes of X Factor, Strictly Come Dancing and Big Brother. This means that if the user logs on at a certain time whilst the program is on television it is highly likely that they will see many related posts. Sean W. Bohan Co-Founder of Decahedralist Strategic Consulting explained, ‘The user doesn’t call this social TV – they call it their normal behavior  Apps that create more enhanced experiences like syncing to the audio from the TV, timed with the show, encouraging interaction etc…will create new opportunities for sponsorship and revenue. ‘

Mike Knowlton, from Murmur added, ‘I expect to see a continued growth in ‘Second Screen Viewing’, we’ll see a new move to better integration social activity into TV content.’

So what does this mean for TV in the future? Many feel a large emphasis will be placed on the encouragement of social interaction and creating a buzz about a television program through the use of social media platforms.

Overall, the move towards social media and the acceptance of it in everyday life displays how it is a platform that will not be going away.

The world of social media crosses boundaries, this is because it is not limited by the geographic location of a place, the idea of social media is to allow one person or user to connect with virtually everyone and anyone in the world, as long as he or she is of course a user of the same social media network. It is because of this vast reach of social media that many entrepreneurs have taken their marketing strategy beyond the traditional ones. By conducting online marketing strategy using social media they have found a cheaper way of advertising their products or services where their reach is not limited locally but rather reaching a worldwide audience.

Take Social Media Management Global

If you are one of those who would like to take their business global by way of advertising through your social media network then you will be tapping a huge source of traffic and potential buyers. In doing this you will be able to increase your visibility online and will have the chance to gain an increase in your return of investment.

Things to Consider

Taking your social media presence Global of course does not have the same considerations as when you are conducting social media management where you target your local clients. There are several factors that you should take into consideration before you can make proper social media management that would reach a global scale. The Following are some of the said factors for you to consider.

1. Time Zone – since you are going global you want your every post to be seen by a lot of people in your network. If you have people in your network who are not from within your locality and are actually living abroad then you have to take time zones into consideration. When you post your advertisement via your social media network you have to be sure that your target countrys’ online community are online, your efforts would be futile if you post your advertisement on the time when everybody or majority of the population of that area is asleep. Learn the time zones and make sure you find out when would be the best time for you to post in order to capture the attention of your potential clients.

2. Type of Social Media Network – you might think that Facebook is all you need when it comes to social media marketing. This is where you are wrong, because Facebook has not yet penetrated some countries. Take for example in China, where Facebook is not even in the top three social media network, maybe it has something to do with the fact the Facebook actually is banned from China. The point however is it is better to do your research first rather than having your online marketing efforts go to waste just because you were using a social media platform which is not popular in a particular country that you are trying to advertised your products or services.

3. Language – of course some of your probable clients in other parts of the world would like to read posts that they would understand, this is why although English could be considered as the universal language online, it is better to also have your posts be translated using other languages preferably the language being used in the country that you are trying to target for your social media campaign.

Conclusion:

The importance of social media marketing have been regarded as an essential part of online marketing and every SEO company and SEO consultants have actually recognised this fact. This is why for every SEO Campaign a Social Media Campaign is not too far off.

Google just recently updated Page ranking for all websites and of course many SEO Companies were happy to see their rankings go up and some are actually sad because their rankings went down. On another note there are some who would not care about page ranks and would rather focus more on their SERP or otherwise known as the search engine results page ranking. This therefore started the debate on what is really important increasing Google’s page rank for your website? Or climbing up the rankings for the search engine results page?

What is Page Rank?

Page rank is a patented ranking system from Google, developed by its founder Larry Page, this focuses on evaluating the value of a webpage based on its relevance and authority. The page rank basically ranks websites from zero to ten where ten is the highest value. The page rank of a website relies heavily on the following factors:

1. Link Quality – a website must link to your website in order to gain a page rank but with Google Penguin algorithm there is already a strict requirement that the link going to your website should be of high quality, which means it must be relevant and it must also be an authority site thus the higher the page rank of the site linking to you the better.

2. Structure of the Website – your website must also be structured in a way that it is easily crawled and that the links within your site are connected based on relevance. Every page in your website must be linked properly with each other and no web page in your website must stand alone.

What is SERP

The Search engine results page ranking on the other hand is focused on the ranking of your website on the search result page based on the keyword that you have chosen to optimise your site. As for Google and other search engines the SERP depends on a lot of different factors. For Google specifically, there are said to be more than two hundred ranking factors and every algorithm introduced by Google seeks to refine their ranking of the websites in the SERP. Among the ranking signals or factors for Google is said to be the site’s page rank, site structure, content development quality, loading time and even social media signals such as the plus one from Google Plus.

So which is More Important?

Focusing on your sites’ SERP does give you the advantage of having to drive traffic to your site based on the rankings you have. If you are able to reach rank one on page one of Google for a very difficult keyword then you have a huge advantage of getting traffic, where as we know traffic also equates to your websites’ possible revenue. As for page rank we believe that this is a strong ranking factor which means that in order to push your site further up the SERP ranking for Google it would be necessary to also increase your websites’ page rank, however SERP should be of your primary concern and if you do that you would automatically put your Page Rank into one of your sub-priorities.

The emergence of social media has truly revolutionised the way internet marketers do in their respective businesses. If we are to rewind to the time when facebook and twitter were not yet in existence, small and large businesses were actually doing the traditional advertising campaigns. It might be a lot slower compared to the present advertising capabilities brought by social media, but that was fair one and the public receive information without having them fooled or manipulated.

 Social Media as Form of Advertising

Today, most business owners are beginning to utilise the power of social media in making their businesses put into the limelight. It is even safe to deduce that all existing companies who know how social media work to their benefits made fan pages where people can like or follow. The potentials for companies to earn a wide audience have pushed business owners to incorporate facebook and twitter badges on their sites.   At first, we can say that these actions of marketers point to a single purpose and that is to shape public opinion. With their respective fan pages where they gained thousand likes and thousand followers, it would appear that many people trust their companies or the brands they are trying to market.

 The Dark Side of Social Media

But here is the other side of the coin, some business owners are now resorting to fool the public by manipulating the number of likes and followers for their brands or companies. This is done by sponsoring people to create different social media accounts such as in facebook or twitter and make them like or follow the page. The controversial part is these facebook like or twitter follow stuffs have been made job posts in various online job freelancing platforms. If we are to analyse these moves, these guys are simply making fun of the credibility of the social media by trying to manipulate their company’s credibility.

 What Matters Most

Basically, there is more about the social media than just relying in the number of likes or followers you get to your page. And it’s one of the things that are overlooked by these business owners. They think that by getting thousands and thousands of likes or followers, they will gain the trust of the public just like every business marketer wishes to. But, they are wrong. Though the number of likes or followers can be a factor to build confidence among the public, the best weapon to win the heart of the public is through content sharing through posts, discussions, and forums where close interactions between the company and the clients are empowered. If business owners only invest in the quantity of likes and followers without building an interactive environment with their clients, then their efforts to pay for people to like and follow their pages will only be futile.

Until there has not been proof that the number of likes and followers has a value to search engine optimisation, then it would be better if these business owners would implement the proven SEO techniques to gain a broad audience where their products or services can be seen to the maximum.

 

If you are one of those skeptics about the power of the internet in delivering fast information worldwide then this article might not be for you. Not that we are discouraging you from reading on but rather we would want you to read through this article and learn a thing or two. Many SEO companies and SEO consultants have added in their list of offered services a service called online reputation management. Many would ask what is online reputation management? Well basically this is a service which involves processes such as managing a company or a persons’ social media account. No we do not downplay the technology quotient of such companies or persons requiring such service, you may be thinking that they might not have enough knowledge in technology in order for them to properly manage their social media account. Management of social media account is just one part of online reputation management.

Areas of Online Reputation Management

Aside from managing the social media account of a person or a company, online reputation management is also focused on providing the following:

1. Conducting Press Release for the Company or Person.

2. Respond to clients or comments made via the social media platform.

3. Increase positive reviews on different review sites.

4. Plan out How to Handle Social Media Crises for the company or person.

Who Needs Online Reputation Management?

Online reputation management is definitely a service applicable for everybody. However, many of those who needs such service are sometimes acquiring such service only when there were damages done to their company’s online reputation. Contrary to what people think about online reputation management, it is a service that should be acquired once your company or personality or business has gone online. The following are the different entities which we think would require online reputation management.

1. Small, Medium and Large Enterprises which brought their business online – one must understand that if a company has already taken their business online they will definitely increase their potential ROI but would also increase the risk of being given negative comments online.

2. Celebrities – celebrities have a high social media following and obviously due to their busy schedule they cannot regularly reply in their social media platform of choice, most of the time delayed response in social media is as good as no response at all, so it would be best to leave it to someone who can monitor comments in their social media platform of choice.

3. Political Personalities – political personalities like the members of the parliament who have created their online presence are the same with that of celebrities where they have the potential to get lots of social media follows, less time to manage their accounts but would require to regularly respond. However, the difference is that they are compelled to reply since they are answerable to their constituents.

4. Other Professionals with High Social Media Following – a high social media following would be tantamount to your popularity, so every professional with such high social media followers also needs online reputation management since whatever they post in their status or in their social media account would be publicly seen by his or her followers, to make sure that their online reputation is kept properly professionals offering online reputation management must be acquired.

Conclusion on Online Reputation Management

So do you need online reputation management?  The general rule of thumb is that it depends on your purpose for opening an account in a social media platform, usually, social media accounts created for personal use and allows interactions only for family members and close relatives do not require any online reputation management. For those who utilises social media for business and to interact with a lot of people such as clients, fans and constituents then online reputation management is for you.

 

One thing that you have to notice is that there are a lot of businesses that are not really reaching a large number of audiences. Many have been working on promoting their business through the tri-media that is through radio, television or print. However, there are businesses that may not be applicable to those audience found within their locality. Or sometimes competition within the locality have already increased exponentially that there is a need to locate a new source of clients. This is where the internet will come in, statistics have shown that there is an increase in the number of people transacting business online, further it shows that people are now first consulting the internet whenever they need to locate a specific item that they want to purchase.

How to Bring your Business Online?

Ok so you have understood why you should bring your business online, now the first steps is usually the most difficult part, however rest assured that it is relatively easy as long as you are equipped with the proper knowledge. First step on bringing your business online is to develop a website that will serve as your online store for your business. When developing your website you have to think of it as your online store therefore you have to develop your content in such a way as if you are talking to your clients directly. Think of adding features on your website that will help you to convince your visitors to avail of your product or the services that you offer. You can do this by adding great content with the proper call to action or by adding videos and audio content to your site with the right call to action of course. Make sure also that your website design is also something that would cater to your target audience, if you are catering  to internet users in the age of 30 and above then you should design your site in such a way that your content will be easy to read and locate.

Now I Have A Website What Now?

If you think that having a website is enough to bring your business online this is where many people are mistaken. Having a website online is not a guarantee that you will be increasing your sales exponentially nor will it be a guarantee that your site will be visited by your target audience. This is because of the fact that the internet is full of websites that may be providing the same products or services as you have. So how do you compete if the internet is already full of such websites? You can do it through online promotion, specifically via Search engine optimisation, social media marketing, pay per click advertising among others. Through these methods you can promote your website online through search engines and social media. These methods will increase the visibility of your website to a wider audience and to those engaged in transacting business via internet in general.

Conclusion

In order to achieve these you may do it in-house or do the website development and online promotion yourself, just be prepared to experience a high learning curve and allot lots of time during the learning process, but if you do not have that luxury of  time then you can let the experts work on your website development and online promotion, you can hire the services of a reliable SEO Company or SEO consultant that offers a bundled service of web development along with their Search engine optimisation process.

 

If you are an SEO Company or an SEO consultant one of the things that you have to have is a good reputation. We very well know that one of the main consideration that a potential client is looking for is the capabilities of an SEO company or an SEO Consultant and such capabilities could only be shown through the company’s online reputation this actually does not only apply to SEO companies or SEO consultants this would actually apply to all those who are engaging in online business and those who have their website.

Why Build Your Reputation Online?

One of the main reasons why you have to build your online reputation is the fact that you are entering into a vast world on competition, and showing a strong portfolio would mean that you will most likely be preferred by clients searching for products or services which you may offer. Since the scope of coverage for a website, or its power of reach is global, competition is really intense. Another reason why you have to build your reputation online is because of the fact that you want your clients and potential clients to build a feeling of trust and confidence towards your brand or towards the product or services that you have to offer.

How to Build Your Reputation Online?

Building your online reputation is very easy, you just need to be very consistent in how you conduct your transactions online. The following are some of the things which you could do in order to build your online reputation:
1. Create a Social Media Community – social media has a very diverse type, there are social media platforms such as facebook, microblogs such as twitter and of course the different blog sites. You can build a community through your Facebook page, your twitter handle and you can also build a community of followers through the readers of your blog. Whatever your choice of platform is building a community would help you in building your online reputation.
2. Create your own Brand – creating your own brand is as easy as incorporating your logo into your website, this way people who visits your site would easily associate your products and services with your website. This creates a base for your online reputation because your brand will be what the clients remember and associate with the products or services that you will be offering.
3. Ensure Smooth Transactions – ensuring smooth transactions will give your clients the enthusiasm to give your website, product or service a great review. There are several online review sites which would allow people to write a review about a company’s product and services thus if you will ensure smooth transactions with you client chances are they will be motivated to write positive review about your company, products and or services.
Conclusion
Building an online reputation and the processes involved therein are fairly easy, however keeping a positive reputation may be difficult if you or your company would not practice consistency on how transactions are handled or dealt with.

Of course every SEO company and SEO consultant know that Google is the primary search engine of choice when it comes to gaining traffic due to the fact that Google has the highest number of user’s base. Google has about sixty to seventy percent share of search engine users worldwide while its competitors like Bing and Yahoo shares about twenty percent of internet users while the remaining ten percent is being shared among the different tertiary search engines. Google indeed is considered as the biggest source of traffic in terms of search engines. With that huge amount of internet users using Google the question is, is it possible to gain traffic without Google?

Other Traffic Sources

The answer is yes, there are other traffic sources other than Google and aggregating these sources may very well give enough traffic to your website to increase your readership, viewership and return of investment. The following alternative traffic sources are:

1. Social Media – ever heard of Facebook? Twitters? MySpace? And other social media websites? Well throughout the years social media websites have increased in popularity, take Facebook for example, it already have close to one billion users. This number of users from Facebook makes it a good target for gaining traffic. Many have utilised Facebook pages to create business pages to promote their products and services. How about Twitter? The limited number of characters allowed to be placed in the microblog is enough to promote your business or website to your followers just make sure that you make your Tweets interesting.

2. Social Bookmark – believe it or not there are internet users who are bookmarking websites or web content for them to easily remember the site url. Bookmarks gives a list of websites that have interesting contents in it, having your site placed in as many bookmarks as possible will guarantee a traffic flow from social bookmarks.

3. Blogs – if you cannot have your site rank in the search engine having your business promoted through blog sites which is considered as the online media will also be a good source of traffic for your website. Further, blogs have regular followers and subscribers thus if your site is promoted via blog sites you will gain visibility as well as traffic.

Conclusion

Well the question which you may be asking yourself is if websites could gain traffic from other sources aside from Google then should you just optimise without taking Google in consideration? Believe it or not, if you optimise your website without trying to manipulate the Google search engine you might actually get your website high into the Google search engine results page considering the fact that Google frowns upon strategies that may tend to manipulate rankings in their SERP.

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