Reputation is both earned and given. It is earned in the sense that you can shape your reputation based on what you are doing in the eyes of the public. It is also given in the sense that your reputation can be molded based on what other people sees on you and says about you. In laymen’s terms, reputation is shaped through public opinion, and constantly evolves as you progress through life. The more popular you get, the more your reputation gets vulnerable against attacks, hence, the more you need protection.

One of the best examples of environment where reputation is easily manipulated and altered is the field of online marketing. With anyone can access the internet and can post anonymously in the webpages, online marketers really face great threat to their reputation. Basically, there are two ways why your reputation as an online marketer can be damaged. It is either your clients speak their own sentiments about your products or services and express their dissatisfactions or your tough competitors resort on black propaganda to ruin your name in the public.  And if you simply let these attacks on your reputation pass through, you might end losing everything about your business.

 The Purpose of Online Reputation Management

Answering online reputation attacks is online reputation management. Whether you are a small-scale businessman, or a big-time politician, a business guru, or a celebrity; the call to protect your reputation increases as you make yourself a public figure. Basically, managing your online reputation entails a lot to consider. One is thorough planning of what to do which includes the knowledge on the real issues, the involved parties, and the content. The real challenge in managing your online reputation happens when the damage has already been done in a wide scale. This needs you to implement an effective reputation management strategy that can counterattack the negative things being said about you or your company, products, or services without hyping the small details. One best way is to utilise the potentials of press releases to repair particular damages on your reputation.  However, the press releases can be of no use when no one is able to read them. That is why, they must be search engine optimised so to secure the top spots of the result pages of the search engines.

Today, the most widely used media among detractors are blogs. Here, they can freely express their opinions and sentiments about a particular name or brand no matter true or not without having held accountable. That is why as part of your online reputation management campaign, you can neutralise the attacks against your reputation through posting on that particular blog page and strengthen your post by linking it either to your own site or to your published press releases designed to uplift your name.

 

Nevertheless, the best way to manage your online reputation is by preventing somebody to cause negative issues about your name, products or services. This can be done by having a well-developed content in your site, providing opportunities for effective content distribution, and ensuring active participations in every discussion online relevant to you.

If you are one of those skeptics about the power of the internet in delivering fast information worldwide then this article might not be for you. Not that we are discouraging you from reading on but rather we would want you to read through this article and learn a thing or two. Many SEO companies and SEO consultants have added in their list of offered services a service called online reputation management. Many would ask what is online reputation management? Well basically this is a service which involves processes such as managing a company or a persons’ social media account. No we do not downplay the technology quotient of such companies or persons requiring such service, you may be thinking that they might not have enough knowledge in technology in order for them to properly manage their social media account. Management of social media account is just one part of online reputation management.

Areas of Online Reputation Management

Aside from managing the social media account of a person or a company, online reputation management is also focused on providing the following:

1. Conducting Press Release for the Company or Person.

2. Respond to clients or comments made via the social media platform.

3. Increase positive reviews on different review sites.

4. Plan out How to Handle Social Media Crises for the company or person.

Who Needs Online Reputation Management?

Online reputation management is definitely a service applicable for everybody. However, many of those who needs such service are sometimes acquiring such service only when there were damages done to their company’s online reputation. Contrary to what people think about online reputation management, it is a service that should be acquired once your company or personality or business has gone online. The following are the different entities which we think would require online reputation management.

1. Small, Medium and Large Enterprises which brought their business online – one must understand that if a company has already taken their business online they will definitely increase their potential ROI but would also increase the risk of being given negative comments online.

2. Celebrities – celebrities have a high social media following and obviously due to their busy schedule they cannot regularly reply in their social media platform of choice, most of the time delayed response in social media is as good as no response at all, so it would be best to leave it to someone who can monitor comments in their social media platform of choice.

3. Political Personalities – political personalities like the members of the parliament who have created their online presence are the same with that of celebrities where they have the potential to get lots of social media follows, less time to manage their accounts but would require to regularly respond. However, the difference is that they are compelled to reply since they are answerable to their constituents.

4. Other Professionals with High Social Media Following – a high social media following would be tantamount to your popularity, so every professional with such high social media followers also needs online reputation management since whatever they post in their status or in their social media account would be publicly seen by his or her followers, to make sure that their online reputation is kept properly professionals offering online reputation management must be acquired.

Conclusion on Online Reputation Management

So do you need online reputation management?  The general rule of thumb is that it depends on your purpose for opening an account in a social media platform, usually, social media accounts created for personal use and allows interactions only for family members and close relatives do not require any online reputation management. For those who utilises social media for business and to interact with a lot of people such as clients, fans and constituents then online reputation management is for you.

 

Posted by: Ben Austin

Posted on: June 20, 2012 2:58 pm

-

If you have been following the different updates in the search engine algorithm of Google, you will notice that content has become increasingly important in the field of search engine optimisation. This is because of the fact that Google has given importance to website content. In Google’s pursuit of making their search engine return relevant and accurate results the Google Panda algorithm was integrated in their search engine algorithm.

What Is Google Panda?

If you have been following the different updates by Google in its algorithm then Google Panda is no stranger. Just to refresh our memory, Google Panda was developed in order to accurately filter websites that has good content from the websites that utilises poor content. Poor content means that the content or article is grammatically incorrect, shows poor grammar and sentence structure. Further, websites that contain articles or texts that are copied from another website or those that are considered as duplicate content is also being penalised by Google Panda. Google believes that in order to combat copying of information and using it as a duplicate content on another website, such content should be traced and any website found to be harbouring duplicate contents should be penalised by de-ranking them or de-indexing and suspending such website.

Importance of Content

This is the reason why Google would prefer websites that contains articles or information which are originally written and was constructed with the proper use of spellings, punctuations and grammar. Ranking in Google through content makes content development or article writing to be a very important and or integral part of every Search engine optimisation campaign conducted by the SEO company or by the SEO Consultant.

Conclusion on Content

Aside from link building, content development is deemed as one of the cornerstones of search engine optimisation. With the recent changes in the algorithm of search engines, content seems to be taking the front lead in terms of priority and importance this is why many SEO Companies and SEO consultants are scrambling just to employ the best content developer or writer they could find.

Nowadays, it is vital that companies must know how important to keep their image over the Internet as credible and trustworthy as it should be. Business corporations must know what online reputation management is all about.  It cannot be denied that each company has its own problems and oftentimes confronted with numerous challenges in order to stay on top of their game. Consumers and patrons will always be pressured by the information that they read and find out in the Internet. Thus, it is important to know how reputation management can help improve a company’s representation online.

Corporate Reputation Management

Reputation management can be broken up into different groups namely building, maintenance, and recovery. Building reputation management is simply putting together the status and standing of a company that is just new in the market. Maintenance reputation management is concerned mostly of ensuring that an industry’s image is always good in the eyes of the public. This kind of reputation management works best for corporations who already have a long standing in the market. A company which has acquired a negative image will need recovery reputation management. Specialists of corporate reputation management will find the ways and means to conceal all the negativity and come up with schemes to make a company look good again.

Reputation Management

While reputation management is exhausting and takes a long time for its outcomes to be felt by your company, there are various approaches to make your presence felt in the World Wide Web. Always bring your website up to date for the public to be informed of what’s going on your end. Ensure that your website is included in a list of directories with the use of SEO keywords. This makes it easier for a client to easily find the name of your company among those listed in the online directory. Take care that someone is there to put in writing excellent assessments and reviews of your business establishment. Be a part of social networks like Facebook, Twitter and MySpace. Know that there are a lot of experts that you can hire to steer your company in the right direction at the same time guard your company against the drawbacks with being visible online.

SEO Reputation Management

To further enhance the fine character of your industry is SEO reputation management. The information that you share online must be of valid and truthful. SEO reputation management utilizes frequently-used keywords making it convenient for a customer to search for your company online. Keywords should be positive words and specific to your company, your personnel, and the goods and services that you are proposing to the consumers.

There is a great amount of competition especially in the World Wide Web. It should be your priority that you do away with bad public relations. Be ready to deal with your customers in the best way that you can, listen to what they have to say and handle their issues right away. Maintain good relations with your consumers by being honest with them at all times.

If you are an SEO Company or an SEO consultant one of the things that you have to have is a good reputation. We very well know that one of the main consideration that a potential client is looking for is the capabilities of an SEO company or an SEO Consultant and such capabilities could only be shown through the company’s online reputation this actually does not only apply to SEO companies or SEO consultants this would actually apply to all those who are engaging in online business and those who have their website.

Why Build Your Reputation Online?

One of the main reasons why you have to build your online reputation is the fact that you are entering into a vast world on competition, and showing a strong portfolio would mean that you will most likely be preferred by clients searching for products or services which you may offer. Since the scope of coverage for a website, or its power of reach is global, competition is really intense. Another reason why you have to build your reputation online is because of the fact that you want your clients and potential clients to build a feeling of trust and confidence towards your brand or towards the product or services that you have to offer.

How to Build Your Reputation Online?

Building your online reputation is very easy, you just need to be very consistent in how you conduct your transactions online. The following are some of the things which you could do in order to build your online reputation:
1. Create a Social Media Community – social media has a very diverse type, there are social media platforms such as facebook, microblogs such as twitter and of course the different blog sites. You can build a community through your Facebook page, your twitter handle and you can also build a community of followers through the readers of your blog. Whatever your choice of platform is building a community would help you in building your online reputation.
2. Create your own Brand – creating your own brand is as easy as incorporating your logo into your website, this way people who visits your site would easily associate your products and services with your website. This creates a base for your online reputation because your brand will be what the clients remember and associate with the products or services that you will be offering.
3. Ensure Smooth Transactions – ensuring smooth transactions will give your clients the enthusiasm to give your website, product or service a great review. There are several online review sites which would allow people to write a review about a company’s product and services thus if you will ensure smooth transactions with you client chances are they will be motivated to write positive review about your company, products and or services.
Conclusion
Building an online reputation and the processes involved therein are fairly easy, however keeping a positive reputation may be difficult if you or your company would not practice consistency on how transactions are handled or dealt with.

These days, through the exercise of one’s right to freedom of speech, combine it with the power of the internet and or social media, it is very easy for one’s opinion to be heard. It is also very easy for a person’s opinion, speech or idea to be praised or ridiculed. For those running their own business either offline or online, reputations could easily rise or fall, this is because of the fact that through blog writing and social media clients could express their comments regarding your products or services.

Validity of Negative Comments

Unfortunately, for a company or business with rising popularity competitors may create a negative campaign against such business. Negative campaign may be done by having people comment negatively or give negative reviews about products and services, the sad truth about it is that there is no easy way of validating such comments and further the comments may be placed in your social media account where it is viewed by your potential customers.

Proper Online Reputation Management

In order to combat the ill effects of a negative campaign against your business online, you have to make sure that you already have a strong reputation to begin with. Before other companies would launch a negative campaign against you, you have to have a solid foundation for your online reputation, thus the following will be the best practices for online reputation management:

1. Respond to Your Community – there is nothing like a good customer service, part of providing a great customer service to your clients is by making sure that you respond to their queries as soon as possible. One of the most common complaints from clients online is the fact that the company they are commenting or complaining to are not answering their calls or answering their queries. To be effective in building your online reputation management it is imperative that you respond to your clients or potential clients’ queries.

2. Be clear with your policies – if you have a website, it is a good opportunity for you to incorporate a your company policies, this way you will be able to inform your clients or potential clients beforehand on your company policies regarding your products and services.

3. Encourage Reviews – every good business deserves a good review, however, it is very important that companies should point out to them that there are such websites that would accept and publish genuine reviews from clients. It is very important therefore to encourage your clients to write a review on your website after a successful transaction.

4. Monitor your Online Reputation – as we have stated above there are some unscrupulous companies that conduct negative campaigns in order to put your company in a questionable reputation, this is why it is important that you have to conduct regular monitoring of your reputation, you can do this by searching your company name via search engines or by monitoring your social media account.

Conclusion on Online Reputation Management

Having a strong reputation from your company both offline and online ensures that you will have a continuous flow of clients. The danger is that through the internet your reputation may easily be besmirched this is why it is important to continuously build your reputation through proper customer service, transparent and honest transaction and should damage be done a reliable SEO Company or SEO consultant can help you in managing your online reputation.

 

Posted by: Ben Austin

Posted on: March 15, 2012 2:39 pm

-

Every time we see an article post or a blog post, we are reminded of the fact that a visitor in your website will only need two seconds to click away from your website. SEO companies or Website Owners of course cannot help but accept this fact as this is just the nature of a website-user interaction, if a user does not want to go through your site content he or she will just need to click out of your website and you lose a visitor and may have increased your site’s bounce rate. This is why it is important for an SEO company or a content developer to immediately capture the attention of the visitor and make such visitor to stay within the targeted website. So how does one capture the attention of the visitor? There are several ways on how one can capture the attention of the visitor, the most popular method are by way of an interesting photos or an intriguing title. Let us focus on the latter method, how does one write a compelling title? Or how does one create a title that will capture the attention of the site visitor?

These are some of the different ways on how you can capture the attention of your visitors through your article post title:

1. The Title Must Imply that the visitor will gain something – your title must be written in such a manner that you will be implying that the visitor will gain something from reading through the article or your post. Gaining something does not necessarily mean financial gain, an instant prize in your title may even discourage your visitor, it means that you will be giving the user the information that he or she is searching for, example of titles that will imply gaining some benefit from your content would be “How to…”, “Top 10…”, for example “How to Make Compelling Articles”.

2. The Title Must Spark Curiosity – make your title intriguing enough that it would ignite the curiosity of your website visitor, one thing that you have to take into consideration though is that no matter how intriguing your title is, it must remain to be relevant with your site’s content.

3. The Title Must Be Presentable – presentation must always be taken into consideration when writing the title of your article post, sometimes the right choice of font color as well as the type of font would help in capturing the attention of the website visitor.

Indeed, the importance of having a great title, one that would capture the attention of the site visitor. This importance is rooted upon the premise that site visitors are drawn to reading through your content if your title would capture the visitors’ attention.

Posted by: Ben Austin

Posted on: February 21, 2012 1:46 pm

-

The internet is a vast source of information where practically anybody can just create a website, post a blog or comment on an online topic. The introduction of social media hastened the flow of information which is both in effect beneficial as well as detrimental to any business or personalities. The efficient flow of information brought about by social media is beneficial because of the fact that information dissemination is made easy with just a click of a button people can already share information, so if your company have just released a new product line you could spread the information like wildfire via the social media sites. On the other hand having ease in information dissemination may also be detrimental because false information or information that may degrade the integrity of your company may also be easily shared. It is because of these negative effects that companies or businesses both online or offline should manage their online reputation. One of the questions that may be lingering into your mind is how does one manage their online reputation? The following are some ways for you to manage your online reputation:

  1. Build an Online Community for your Company – customer satisfaction is imperative, the very reason why clients besmirch the integrity of a company is because of the fact that they are not satisfied with the product, service or the company’s way of handling customer complaints. Building an online community is easy, create a forum in your website where you or your company agents can answer customer queries. Further, you can tap the power of social media in order to answer client queries and complaints, for quick responses you can even install chat functionality where you can answer urgent client queries and complaints in real time. This way you are building a community of clients who are satisfied with the kind of customer care that you provide.
  2. Track Major Complaint or Review Websites – believe it or not there are websites dedicated to post client complaints on various brands, products and or companies. The scope of these complaint and review sites is worldwide so imagine the impact if your business is given a poor review or is subject to a harsh complaint. Since people can mask their true identity you might have a hard time in knowing who these culprits are. The best thing to do is to monitor these sites for any complaints and reviews and if such complaints are true then act upon the problem and inform the complainant that you have resolved such problem, doing this might even help your site or business gain good reviews.
  3. Make your Company Present – make your company known, its goals, missions and objectives. This way you could give an impression on what your company is all about. How do make our company present? This can be done by joining events in your locality, submitting press releases to major press release websites and also by conducting search engine optimisation on your website and be ranked by search engines in page one of their search engine results page.

Indeed the managing your online reputation is imperative especially so that companies are vulnerable to online attacks that may taint company reputation. It is also advisable for a company with no experience in online reputation management to hire an SEO company or SEO consultant that provides online reputation management services.

Posted by: Ben Austin

Posted on: January 26, 2012 9:18 am

-

Social media can be used to improve a lot of areas in your business, especially areas which directly involve your customers. If you have an active campaign and a great level of engagement with your followers, you will find many of these tasks easier to do with the use of social media.

Detecting And Resolving Customer Complaints

Finding and resolving complaints is very easy to deal with when using social media. The most easy would be twitter management to accomplish this. This is because you can run searches for your business name and receive all tweets containing your company name, this way you can deal with any negative opinions. You can also acknowledge and thank any good comments. Both of these actions will help improve your following and relationship with your followers.

Receiving Feedback

Through proper Facebook management techniques, you can run polls and ask questions to your fans about anything you want, so this can be very helpful as you can receive feedback on new product and find out what your customers really want. You can also do the same thing on Twitter, however this is a little harder to manage than Facebook because all you can do is tweet out and hope for your followers to reply.

Providing Technical Support

Tech support is usually handled over the phone, but we have so much technology available nowadays and social media really helps with this. For example, you can use Google Plus hangouts to visually answer and explain answers to your customers, and text support can be given easily to followers via Twitter and Facebook.

Conclusion

Social media has many benefits, and using social media to benefit the customer experience is a great idea and is something that very company should be trying to do. A social media agency can run these kind of techniques effectively and beneficially to you and your company, whether you’re a retail company or an SEO agency.

Posted by: SEO Positive

Posted on: January 23, 2012 9:50 am

-

If you’re a company that’s recently been considering investing in online reputation management services, you’re likely to have suffered bad publicity on the web. This could have been as a result of unclear boundaries when it comes to usage of your company name or trademark, or you may even have been unlucky enough to fall victim to a malicious hate campaign, instigated perhaps by angry ex-employees or even a jealous competitor.

Some firms will go to great lengths to protect a reputation that has taken decades (or even centuries) to earn. A great case in point is the Speedo debacle in autumn 2011. The sportswear company challenged an Australian blogger about his misuse of the famous brand name, claiming that he was using the trademark “in vain” and jeopardising their reputation on the web. Speedo took the situation to the extreme by taking the writer to court for his actions – however, this really is a last resort, and there are a number of things you can do to challenge malicious individuals without shelling out for expensive legal representation.

SEO Positive is now able to offer comprehensive reputation management services that are completely tailored to your needs. We’re able to deal with all negative content written about you and/or your business online and push up the search engine entries that you want your potential customers to see.

However, you may be surprised to learn that reputation management is actually quite a new practice, and if we want to continue providing our clients with a top-class service, we need to adapt our methods and approaches depending on the latest developments in the industry.

We predict that 2012 is the year online reputation management gets big. Here are the five things we as an SEO agency need to bear in mind throughout the coming months if we’re to effectively manage and control those all-important online reputations of our clients

  1. Google remains the market leader when it comes to SEO and, naturally, companies want to make sure that the right kinds of results are generated when potential customers are searching for their brand, products or services in the search engine. However, thanks to quick developments within the mobile search arena, we’ll be taking a look at how we can extend our services to cover different platforms.
  2. Social media is a great outlet for businesses who want to actively interact with their customers – but one tactless comment at the wrong time could spell disaster for the company’s reputation. We will be exploring even more ways of incorporating social media into our reputation management packages so that we can educate our clients about the best ways to manage their accounts on an on-going basis.
  3. We need to continue to research the latest SEO techniques and developments, as search engine optimisation forms the foundations of reputation management campaigns. Again, due to the changing ways in which people are using search engines, it’s an area that’s shifting rapidly.
  4. Client communication is crucial. A few years ago SEO companies could simply take the reins of an online marketing campaign with little to no conversation with the company actually paying for it. As part of our commitment to providing our reputation management clients with a transparent service, we’ll continue to consult with them as regularly as possible to establish a sense of trust between both parties. After all, you need to feel in control of your own campaign at all times.
  5. As an extension of the above, we also need to focus on educating our clients about the best way to protect their online identity, both now and in the future. We’re sure that we can achieve great results and knock all negative search engine entries into obscurity should companies be unhappy with how customers are perceiving their business, but ultimately, every single employee needs to be aware of the consequences of their actions online. If we ensure that our clients understand the way the web works and the footprint that they leave for customers to follow, we can provide them with a service that’s great value for money, as they are less likely to return to us for full-blown reputation management services further down the line. We offer affordable brand protection options once the initial process is complete so that we’re able to monitor the existing campaign should any issues arise.
Authors
Categories
Archives
Blogroll