Posted by: Ben Austin
Posted on: January 18, 2012 2:37 pm
It has been made public as of now that Google are definitely against the SOPA act, and they definitely have just reason to be. Although they are with the SOPA movement, you won’t be sent to a black screen, Google has used their staggering traffic to the best of their ability.
If you log onto Google.com, you will notice at the bottom of the page there is a message from congress which states “Tell congress: Please don’t censor the web”, and by clicking this link, it will take you to another section of Google in which you can sign an online petition to stop SOPA and PIPA, on top of that… information about the two bills are available. More importantly the effects of these bills are explained which is something that is hard to find. Then there is a community section that proves the growing community that are opposing the movements. Internet giants such as Facebook, Twitter, eBay, PayPal and of course Google, not to mention the countless others who are opposing the censorship of the internet.
According to Google, SOPA and PIPA will do more harm than good. This is because it will force internet businesses to closely monitor everything linking to their site and if they are in violation of any new laws according to SOPA and PIPA, then it could potentially mean the end of the business, which will leave a huge number of people jobless.
It would be different if SOPA and PIPA actually worked, according to the big G!, these acts won’t stop online piracy. The regulations written in these bills wont successfully shut down their sites, they will simply transfer them to another domain and continue until they are caught again.
Anyone who works on the internet frequently has had their work stolen and pirated before. Whether you’re a writer or film maker, it happens so often and there is not much we can do about it. We do need a bill or law to prevent online piracy. However we need one that will work and not end up crippling the internet as we know it. This change will have a huge effect on social media and could potentially put a stop to it, not to mention SEO and PPC as the algorithm will be a completely different and most likely biased, and that is if it hasn’t been banned by a government.
Posted by: Ben Austin
Posted on: December 8, 2011 12:54 pm
Twitter is a difficult platform to get the hang of, but a common courtesy of thanking someone can make the difference between someone remaining as a loyal follower and removing you from their list of people they are following.
Gaining followers is difficult, but keeping followers is, if anything more important, bares more fruitful rewards and also is a harder task. One thing you can do to help keep your followers is thanking them for the little things, and the first would be for following you.
When you get a new follower, you receive an email notification to say who has followed you, all you have to do now is simply mention them in a tweet and say thank you. Maybe even ask them how they are. This will begin a conversation which will engage your followers individually, creating the start of a relationship. For example, on my laustin SEO Twitter profile, I write “#Shoutout to my new followers :” and list all of my new followers, and if i have enough space, i ask them how they are. This gives the followers both recognition and publicity for following me, it is a win win situation for everyone.
Twitter is all about conversation, and if you want to increase your followers and the amount of followers who are actually interested in your opinions and so on. By talking to them individually from the word go, you create the opportunity to have a relationship with your followers and become a source of reliable information, which will bring in even more followers.
Posted by: Ben Austin
Posted on: December 4, 2011 1:29 pm
Ever Googled yourself? We all know we have and chances are you have found another random person who just happens to have your name. You think to yourself that you should be up there and would love to be on page 1. Just so you can show off in front of your friends.
So how do you optimise yourself to be on page 1? You can’t, but what you can do is optimise one of your social media profiles. The way to do this is through link building. One of the easiest ways to do this is link from your site to your social media profile with the anchor text of your full name. If you do not have a site of your own, try guest blogging on other people’s sites or using the website known as MyBlogGuest where you can submit your articles and include the anchor text to your profiles.
In the majority of cases, not many people will be optimising their social media profiles for their name because they would not generate any business out of it. This is purely vanity and just something you can show off to people.
If you are not such a good writer then the only other thing you can do is purchase link building services, but I think the fact that you are page 1 for your name is not worth purchasing the link building services. It is worth writing some articles and including your social media profiles as the correct anchor text.
Most guest posting sites will let you link to a website and your social media profiles, so you can optimise not only your social media profile, but other sites at the same time, which will no doubt help to increase your SEOcampaign and the results that it will bring.
Optimising your profiles is something to do because you can, it can be used to help with social media, but unless you’re famous there is no point because there is probably a low amount of people searching for you. So it is fairly simple to optimise your profiles for your name due to the low competition.
Posted by: Ben Austin
Posted on: November 21, 2011 10:18 am
Optimising your social media profile is very similar to a website. There are fields like bio and name which are like the page title and description, but the main advantage is that if you are regularly using these profiles, then your page will have fresh and regular content, which Google loves. So how do you make the most of this opportunity?
Firstly, these profiles will naturally rank quite high when searching the name of the profile in Google. If there is a consistency in the profile names, for example all of our profiles are named either SEO Positive or SEO Positive LTD, these naturally rank. However, if we want our Twitter, Facebook and Google plus profiles to pop up when someone searches the name SEO Positive, how do we do that?
Link building, it is a very simple technique that works with websites and also social media profiles. If you or your company has a blog, throw a link in to your profile, for example you can mention the word Twitter, and link your Twitter profile to that. If you want to take the more extreme route, you can use an anchor text link with your business name. This is the best thing you can do to optimise your profiles. By making an effort of linking to your profiles in each of your blogs, even if they are guest posts, then your profiles will rank higher because of this.
Having your social media profiles rank higher is great for things like reputation management, because it makes your profiles more visible to potential customers which will not only help increase your following, but also help your customers get to know you and your company a little better.
Because your own company name is not a very competitive key term, so you should see results quite soon, and if you make a conscious effort to send links in the direction of your social media profiles, then your profiles will stay up there and not only help build your fan base or following, but help build and maintain your current reputation.
Posted by: SEO Positive
Posted on: November 18, 2011 10:12 am
If you were to try and use Twitter to help link build for your site, you would be called insane because Twitter make all of their links no follow. What if there was a way that you could use you Twitters’ content, to create a website and link out from that website to your own site which is in need of inbound links.
Twylah is an ingenious idea that has been long awaited. The site pulls all of your content from Twitter and organises it into topics which is based on keywords in the mini blogs. Twylah also shows what topics are trending with each user. According to Twylah, my trending topics are: SEO, Google, Facebook, Brand, Social Media and Google +. That sounds fairly accurate to me.
Besides Twylahs’ clever trending feature, it has much higher potential. I myself guest blog quite frequently, and have made a constant effort to link build to my Twylah page to help increase the worth of that site in Googles’ eyes. My Twylah page has a PR of 1, however I have also been link building to SEO Positive’s Twylah page and they have a PR of 3! This must be due to where the links are coming from because the SEO Positive page has a few links going to the page where as my laustinseo Twylah page currently has none. This must be due to SEO Positives PR of 5.
So if your Twylah page does have a relatively high PR, then you can begin to use it. The first and most obvious would be to link to pages that need more attention in terms of search engine optimisation, this is what would naturally happen, but also you could begin to sell a link going from your Twylah page, to someone elses and it can become an outgoing link service, all from your Twitter feed. There are a lot of possibilities with Twylah, and as your page progresses, its’ worth will increase.
Posted by: SEO Positive
Posted on: November 10, 2011 10:58 am
Bit of an odd title, granted but the auto DM can lead you to DooM if you’re not using it correctly. I myself don’t use any auto DM’s because I change my mind quite frequently about what I want to say to my new followers, however, I do send a thank you message to all of my new followers the following morning.
For those of you that do want to use auto DM’s, you need to learn how to use them to benefit you in the best way possible. My own DM that I send out to all of my followers goes like this: “Hi there, thanks so much for the follow, if i can ever help you, give me a call on 07749122332, after 5PM UK time, have a great day ! ” It may be a little bit cheesy, but it has benefitted my Twitter profile greatly. It also may seem a little crazy, giving your phone number to people you don’t actually know, but I have only ever had one phone call from one of my followers and it was a fairly normal conversation even though I had no idea who they were.
Something I see a lot is companies sending auto DMs to their new followers with brand new promotions and asking them to buy from them or something similar. This is something that should be avoided. This new follower has no idea what the company is about and has not yet built a relationship with them, and instantly, they are being sold to. This is not the way to do it.
What I would suggest is that if you want to push your products from the word go, thank the new follower, and then offer them a discount or a chance to enter one of your competitions. This way, your brand or product is being pushed, but by using this method, you aren’t suffocating your new found audience and on top of that, you’re giving them something for free in return for following them.
Every different company has a different technique for social media. For example, an SEO company may take a more hands on approach and really push their SEO services, along with PPC and Web Design, then again some may take a very laid back approach and barely mention that they offer these services, but there are indefinitely a few do’s and don’ts that all campaigns should bear in mind.
Posted by: SEO Positive
Posted on: October 27, 2011 3:41 pm
Competwition is a brilliant website that is heavily dependent on the social networking phenomenon that is Twitter. Competwition, for those who haven’t guessed already, is an integration of competition and Twitter, which is Competwition in a nutshell.
Running contests on social media has always been one method of earning followers, and it most likely always will be. There is only one problem with running contests and that is for the social media campaigns that have just started, these contests go unnoticed. Competwition is a great site that displays your contest.
So How Does It Work?
Competwition allows different text to be entered, such as a description and even a tweet out message, also there is a legality section. You can add an image of the prize too! Once you create your contest, you send it off to be reviewed, now I had some trouble with this but one of the employees (Mark Bowering) responded to my submission and really helped me. He even submitted a new and improved version of the contest for me.
When your contest is live it will appear in the list of running contests on the competwition site, sometimes they will even tweet that you have been added to the listings. The contests that end soonest will appear on the first page and the competitions with a longer wait time will be towards the end.
If someone does enter your contest, they automatically follow your twitter account (you can choose any account you want), they also follow the Competwition Twitter account, AND they tweet a message of your choice, including a link to the contest.
Using this service really proved fruitful for my Twitter account, I ran the contest for a month and it still has four days left, in that space of time, Competwition has brought me 232 followers. There is no question that using Competwition has been an extremely beneficial process, and I will definitely continue to run contests through this site.
Just for comparison, before I started using Competwition, I had roughly 30 followers, but now, I have 234. Not to mention that there is still four days left on my contest, so I expect the numbers to creep up a little more.
Competwition is a great tool for increasing your following, it is something that everyone who is running a competition for their social media campaign should not only be aware of, but become a user of Competwition. It is a free service and if you’re running a contest, it will help massively to get the ball rolling, so without further ado, here is the link to Competwition http://competwition.com.
Posted by: SEO Positive
Posted on: October 14, 2011 10:48 am
Twitter is even beginning to influence the workings of the top dogs in parliament. Believe it or not, yesterday MPs voted in favour of the opportunity to use the social networking site (amongst other technologies) whilst in the middle of crucial parliamentary debates in the House of Commons.
Despite being asked to consider giving up their tweeting habits for the sake of ‘decorum’ in the House, 206 politicians voted in favour of tweeting in the chamber, while only 63 tried to block the move.
A number of high-profile representatives opposed the move, with Liberal Democrat Simon Hughes of the opinion that allowing the technology’s usage during debates would leave MPs looking ‘disconnected’ from the task at hand. Roger Gale from the Conservative party raised concerns that being able to use Twitter would mean that politicians are influenced by the opinions of those sitting on the outside of the debate, jeopardising the standard of objectivity that is supposed to have been set within the House of Commons.
Others, such as Labour’s Luciana Berger, argued that there are currently only two nations in Europe that have banned tweeting outright, with the rest happy to embrace the new technology and use it to their advantage.
Public opinion of the decision has been mixed, with many users of the Guardian website in particular quick to object. One commenter suggests that there should be a ‘time and place’ for Twitter, arguing that politicians shouldn’t be allowed to ‘play with their toys on occasions like these’.
But why would MPs want to engage with Twitter while at work anyway? Select MPs are defending their decision with the idea that keeping in touch with their constituents in real-time will encourage greater interactivity with debates and keep interested members of the public in touch with important discussions. They have also highlighted the need for multi-tasking during meetings.
Posted by: SEO Positive
Posted on: October 6, 2011 10:31 am
Twitter, once easily dismissed in its early days by critics who didn’t see past users posting what they had for lunch, has become a worldwide phenomenon, and one of the most useful cornerstones of social networking.
Twitter does take some getting used to, because the postings, called tweets, are all very short, limited to 140 characters per tweet, and there are some conventions that can look odd to the uninitiated. For example, the @ sign refers to the account name, the # tag is how you can follow topics.
Tweets can keep you up to the minute with your friends, your family and the community at large. Follow a favorite celebrity, or keep an eye out on local politics or events. It’s also one of the best things for instantaneous news during big events like earthquakes — it’s like on the spot reporting from anybody who can get online or has a phone. If there’s a fire in your neighborhood, there’s a good chance someone will be tweeting information about it within minutes, and sometimes with pictures.
Beyond keeping up with what your friends are up to, Twitter can make it easy to keep updated with things beyond your social circle. Sometimes, large companies will keep an eye out for customer service issues from people who tweet about them, and can be one of the easiest ways to get problems resolved. Twitter users are often the first to know about upcoming concerts and other popular events. If there’s a local issue you need to keep up with, see if your local newspaper’s website is posting Twitter feeds from a knowledgeable reporter, who can offer real-time updates and insight that would be difficult to find anywhere else.
You can simply access the Twitter website in your browser, but there are tools such as TweetDeck or HootSuite that can make following people and topics easier, in addition to helping with your own tweets. You can read and post tweets using your computer, a tablet or your cellular phone.
If you are completely new to Twitter, simply sign up for an account, and look for some interesting people to follow, whether it’s someone you know personally, or a famous figure you would enjoy following. See who they follow, what topics they’re interested in, and soon you’ll find yourself deeply immersed in the world of Twitter. Twitter is social networking at its best, bringing the people and topics you care about to you whenever you like.
Mark Gregory is writing on behalf of Marketing By Web; an online marketing company specialising in adwords company and google adwords ppc management
Posted by: SEO Positive
Posted on: September 15, 2011 3:02 pm
Building online presence is extremely necessary in a world where everything is shifting to the virtual side. Earlier, with the advent of the internet, some companies started thinking that investing in a website was an exercise that would help them extend their presence online. Most businesses, start ups and companies online began with five page websites which were based on fixed templates. These templates presented fixed designs, color schemes and features.
With the onset of time, flash based sites came into existence and these had better looking graphics and gave the users some scope for interactivity. With the emergence of Social Media and hand-held devices, there are a host of possibilities which allow for integrated solutions for online presence. With applications such as Facebook connect and Twitters‘ open API, enabling website for social media presence has become lot simpler.
Why Invest in Building Online Presence?
The internet has become a credible source of readily available information for most users. Consumers today feel the need to conduct research before they make their purchase decisions. With the fast changing scape of the market and emergence of newer models of products and brands, the user requires a deeper level of education and research before making his purchase decision.
For instance, a user who is new to the world of cell phones and 3G technologies will not have all the knowhow required to make a purchase decision. He will do this based on what he reads online, the comments he receives via status updates or tweets and also by visiting technology forums online. The relevant information is accessed by the user not just by reading online.
He also views videos, reads blogs, looks at pictures of a product online and has a greater level of interactivity and understanding of a product before he buys it.
A Few Tips for Building Online Presence
In an era where consumers are accessing content rich websites, reading interactive and relevant blogs, and watching videos which are going viral, it is time for your business to go beyond the basic four tab website.
There is scope for brand building online and ensuring better brand recall, thanks to the multifarious options available online. Your business needs more than just a simple web presence; it needs a digital portfolio which has widgets, video blogs, images, videos, user engagement and more.
Don’t Just Stop There, Go Beyond!
Your pursuit should be to make your brand an online experience, not just a presence that asserts itself. You can do this by:
- Ensuring that the landing pages are not just catchy, they are relevant and informative to your target audience.
- Making your website simple to navigate. Consumers should not have a problem when going from one section to another. Navigation should be a joy on your website and not a task.
- Including an internal search option on your website. This option is especially helpful when your business publishes blogs and white papers extensively. An integrated search option will help your target audience quickly access information without typing their query out by visiting a search engine again.
- Making additional features such as shopping carts on your website smooth instead of collecting unnecessary details.
These steps can effectively help in providing the visitors what they exactly expect and want, and can subsequently help you in formidably building online presence.
Author: Khadim is co-founder of SearchEnabler SEO Platform. SearchEnabler is affordable on-demand SEO software for start-ups, small business and individuals seeking to improve online visibility.