Hi and welcome to my 1st Blog on SEO Positives new website!

Each week I will be providing you with my digital marketing Top Tips on how your online business can stay ahead of your competitors! We look after some of the biggest clients on the internet, here are a few of them: promocodes.co.uk, luggagesuperstore.co.uk, voijeans.co.uk, partybritain.co.uk and spabreak.co.uk for more examples please see our case studies.

1.    Blogging

Creating a Blog on your website is an essential part of your online marketing strategy and vital to keep your visitors engaged with news about your business. Your blog is like a newsfeed, so it’s essential to create unique interesting articles which contain links to relevant pages back within your website. If you copy and paste another article and re blog it, remember Google could penalise your site for copied text. As a general rule of thumb only use 1 link per 100 words, this will help Google crawl for keywords associated about your business. A perfect example to see how it’s done is by clicking on the words that are underlined within this article. Remember to update this as much as possible and I would suggest you spend 30 minutes daily doing this task which will benefit your websites online presence massively.

2. XML Sitemap

Your website is like a book, your menu bar is like a contents page so this needs to be clear and simple so that your visitors can navigate around your site and look at pages. You may already have a site map on your website which is like an index page in a book. By creating an XML sitemap which is tailor made especially for Google, allowing it to crawl/read your keywords on all your pages. Please see our website for an excellent example of an XML Sitemap.

3. Google Analytics

Any one that has an online presence for a personal website, small or giant online business should have Google analytics. It’s a vital part of your marketing strategy and its one of the most powerful web analytics tracking solutions that will help you understand customer trends visiting your site. This will help you improve and implement new strategies for customers to purchase or contact you resulting in a conversion. In addition Google Adwords (PPC) customers can even see their Analytics data from inside their Adwords account, plus Google Analytics is free for anyone to use.

It has been made public as of now that Google are definitely against the SOPA act, and they definitely have just reason to be. Although they are with the SOPA movement, you won’t be sent to a black screen, Google has used their staggering traffic to the best of their ability.

If you log onto Google.com, you will notice at the bottom of the page there is a message from congress which states “Tell congress: Please don’t censor the web”, and by clicking this link, it will take you to another section of Google in which you can sign an online petition to stop SOPA and PIPA, on top of that… information about the two bills are available. More importantly the effects of these bills are explained which is something that is hard to find. Then there is a community section that proves the growing community that are opposing the movements. Internet giants such as Facebook, Twitter, eBay, PayPal and of course Google, not to mention the countless others who are opposing the censorship of the internet.

The Effects

According to Google, SOPA and PIPA will do more harm than good. This is because it will force internet businesses to closely monitor everything linking to their site and if they are in violation of any new laws according to SOPA and PIPA, then it could potentially mean the end of the business, which will leave a huge number of people jobless.

It would be different if SOPA and PIPA actually worked, according to the big G!, these acts won’t stop online piracy. The regulations written in these bills wont successfully shut down their sites, they will simply transfer them to another domain and continue until they are caught again.

Conclusion

Anyone who works on the internet frequently has had their work stolen and pirated before. Whether you’re a writer or film maker, it happens so often and there is not much we can do about it. We do need a bill or law to prevent online piracy. However we need one that will work and not end up crippling the internet as we know it. This change will have a huge effect on social media and could potentially put a stop to it, not to mention SEO and PPC as the algorithm will be a completely different and most likely biased, and that is if it hasn’t been banned by a government.

Posted by: SEO Positive

Posted on: September 9, 2011 12:13 pm

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Moving into the final quarter of 2011, SEO Positive is as strong as ever.

We’ve had an incredibly successful year so far, most notably with the expansion of our Chelmsford-based team. Identifying the need to branch out and provide an even greater level of care and commitment to our clients, we have recently expanded our accounts department and taken on a dedicated social media manager, who has been effectively managing both our social marketing campaigns and those of our clients. We have made effectual changes to our customer support system which means that client account managers are able to provide clients with more information, more efficiently. Overall, we have continued to acquire new business whilst retaining our impressive 97% client retention rate – no mean feat for any company and a skill that we’re immensely proud of!

The past few months have required SEO companies such as ourselves to pay particular attention to the new needs of businesses. Many predicted that the struggling economy would begin to pick up by the end of 2010, but as this was not the case, companies are increasingly looking for effective yet competitively priced SEO, PPC and web design services that will dramatically improve their online presence and generate those much-needed sales and enquiries. SEO Positive is proud to still offer some of the most affordable online promotions services in the entire industry, helping businesses of all sizes up and down the country to realise their ambitions and achieve unprecedented success within the major search engines.

Our website design division has indeed reached new heights, especially with the launch of webdesignpositive.co.uk, a site dedicated to explaining our design packages and providing individuals with more information about the web design industry as a whole. We’ve also recently lowered our web design prices in order to remain competitive and consistently aim to provide the best value for money services in the UK.

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