Posted by: SEO Positive

Posted on: October 24, 2011 2:46 pm


It’s no secret that the Android platform is a serious contender for Apple’s iPhone and has been for some time, forcing both companies to become involved in a bitter dispute over the design and build of many of the features of each system.

But the feud has heated up even further this week after Steve Jobs, the recently deceased founder of Apple Inc., authorised the release of a biography today (24th October) that communicates his hatred for Google’s ‘innovation’ and his fury at the introduction of the company’s rival operating system, which has grown in popularity in recent months and obtained a higher share of the market than anticipated throughout the third business quarter.

In the book, which was penned by Walter Isaacson and has leapt to the top of Amazon’s bestsellers chart already, Jobs claims that he’s going to ‘destroy Android because it’s a stolen product’, and goes on to say that ‘they (Google) are scared to death because they know they are guilty’.

Isaacson conducted interviews with Steve himself, as well as a number of family members and close friends, in the two years leading up to his death before Jobs lost his ongoing battle with pancreatic cancer on 5th October. The writer has described Steve’s inherent anger when he was asked to discuss Android and, in an interview with CBS’s “60 Minutes”, documents his tendency to portray a ‘brittle’, ‘petulant’ and ‘mean’ character.

Ironically, relations have been mutually good between the two companies in the past, with Jobs acting as a mentor to Google’s founder Larry Page and allowing company boss Eric Schmidt to sit on Apple’s board of directors. Despite the row, a number of high profile employees from Google’s camp have paid tribute to Jobs since he passed away, with Page describing him as ‘a great man with incredible achievements’.

Posted by: SEO Positive

Posted on: October 13, 2011 12:39 pm


Apple has released their brand new operating system, packed full of features old and new that are, in theory, revolutionary.

The new updates go throughout all features, including: Notifications, iMessages, Newsstand, Reminders, Twitter, Camera, Photos, Safari, PC Free, Mail, Game Centre, Wi-Fi Sync, Multitasking (iPad), AirPlay Mirroring, and Accessibility. Apple has really gone all out on their new OS and has done their best to improve the whole system.

Notification Centre

All notifications can now be found in one place, the notification centre. Not only are all updates conveniently in one place, they also do not interrupt any apps anymore. A notification bar pops up at the top of your screen and whatever app you are on continues to run as per normal.


iMessage is a great new service that has only been done similarly by Blackberry with their infamous BBM app. Now Apple has released something that could be considered better as iMessage works for the iPhone, iPad and iPod touch. All that is required is Wi-Fi or 3G connection. Hopefully they will not go as far as Blackberry do and continue to keep their services running.


Newsstand is a new app that organizes all of your news and magazines into one Newsstand. It also automatically updates each subscription as and when it happens. There is a dedicated section in the app store to purchase news and magazine subscriptions.


Reminders are your mobile to do list. You can type in any activity you need to remember or just have as a safety precaution in case you forget. You can make a Reminder by time or location, if you are leaving or going somewhere.


Twitter is increasing in popularity and Apple has integrated the social network directly into the iPhone and iPad. You can now tweet directly from apps, they have also made adding media and your location even easier.


The previous OS had a terrible camera system, you had to hold the iPhone at an awkward angle. Now you can use the volume button to take a picture, you can also go straight to the camera from the lock screen.


You can now edit your photos directly from the Apple device. Features include cropping, auto enhance and red eye.


Safari is the only web browser that is usable on Apple products, excluding the Mac. But now Safari has been made faster and has a few more added features: tabbed browsing, reading list, and reader.

PC Free

Once you are on iOS 5, you will no longer need to connect to a computer to set your device up, you don’t even need a computer to use any other Apple products. You can download iOS updates and backup your apps, music and photos.


You can now format your emails, including bold, italics and underline. You can even create and delete your mailbox folders.

Game Centre

The Game Centre comes with some new changes. You can add a display picture to your profile and you can now purchase apps directly from the games centre.

Wi-Fi Sync

You can sync your Apple product to a Mac or PC on a shared Wi-Fi network. Whenever you connect your iOS gadget to charge, it syncs itself automatically.

Multitasking (iPad)

The iPad can now multitask, pinch the screen with four fingers and the multitasking bar is revealed. Now getting around the iPad is even easier!


Airplay is only available for the iPad2 and iPhone4S and it requires an Apple TV. Airplay allows its users do display what is onscreen on their iPhone or iPad on screen to a larger audience, ideal for presentations and so on.


Apple seems to have really pulled out all the stops with this one! They have focused on making their devices more accessible and innovative than ever. I will be writing a review of the new OS tomorrow so stay tuned!

Posted by: SEO Positive

Posted on: August 25, 2011 1:10 pm


After months of speculation, Steve Jobs has left his position as chief executive at the technology giant Apple Inc. One of Jobs’ prominent operating officers, Tim Cook, is set to replace Jobs as he leaves the company due to his on-going battle with pancreatic health problems.

As a result of the upheaval, shares in the company have fallen overnight by as much as 5%, which amounts to a staggering loss of £10 billion to Apple’s worth. The figures represent a sense of unease amongst loyal Apple followers, which is especially reflected in the price climbs of some of the firm’s closest competitors such as HTC and Samsung in the same time period. Despite these comparatively dramatic shifts, industry experts do not expect the move to have a huge impact on the everyday running of the business and stress that the move has not come as a surprise to those associated with Apple Inc.

Jobs founded the company with his partner, Steve Wozniak, way back in April 1976 with an aim to sell and distribute the very first Apple computer kits. The company then had great success with their patented Macintosh machines, a widespread alternative to Microsoft’s offerings. Jobs’ involvement in the organisation has been long-standing but he took something of a hiatus between 1985 and 1997 after falling out with members of the board of directors. Since his return to the company, the businessman has pioneered hugely important products such as the iPod and iPhone and brought innovative yet affordable consumer technologies to the masses throughout the past decade.

In wake of today’s news, bloggers and industry experts are begging the question: how will this affect Apple’s future? Jobs has remained synonymous with Apple throughout their recent period of success and is well known within his industry for his charisma, passion and dedication to his business. Many are of the opinion that Cook will find it difficult to live up to the Apple community’s expectations and will cast a watchful eye over his decisions throughout the next few months. Apple’s executives have, however, stressed that the upcoming launches of products such as the iPhone 5 and the iPad 3 will not be affected by Jobs’ departure. It’s worth mentioning, too, that Jobs will now be acting as chairman of the company and so will still be heavily influencing internal processes and developments.