Posted by: Lewis Austin
Posted on: April 2, 2013 1:46 pm
As a continuation from a post just a few weeks ago, “Google’s Ads Aren’t Numbered”, Google has taken a step further with the use of phone numbers. As of 2 weeks ago, AdWords users were no longer permitted to submit ad text that contained a phone number as this would be disapproved.
This morning, I was welcomed into one of our clients’ accounts with this lovely message:
The learn more link forwards you to this page: http://support.google.com/adwordspolicy/answer/176098?hl=en-GB&rd=1 .
However, the section that we should really be interested in is this: “Phone numbers and vanity phone numbers can’t be used anywhere in ad text or in a sitelinks extension because doing so is confusing to users who might be expecting to be led to a call session as opposed to a website. To let customers call you directly from your ad, use call extensions instead.”
So we have been warned and we have just a few weeks to implement the required changes, or we must feel the wrath of Google. Understandably, the use of a number in the ad text as well as using a call extension can seem a little pointless, especially from Google’s perspective. Despite the fact that we marketers think it is a brilliant strategy and really emphasises the user to make a call, this is Google’s own way of ensuring quality listings.
Instead of complaining, it’s important to develop a strategy quickly to prepare for another change in the AdWords horizon. The easiest thing to do would be to use the AdWords editor and replace the phone number with “us now” or “today”. Doing this doesn’t really add much to the ad so maybe it could be worth using dynamic keyword insertion to make the ad more relevant in terms of quality score and directly to the user. For arguments sake, let’s say you are a florist in Manchester. Your ad might now say: “Call Now for Manchester Florists”. In my opinion this looks very compelling and relevant, certainly more so than just “Call Us Now”.
We will be preparing for the new implementations by keeping our ads that have a phone number and introducing are newly revised ads, running them side by side. This will allow us to gather data and compare the two different ad formats, along with what substitution performs the best. Then when Google decides to implement these changes we will be fully prepared and won’t have to make any changes to the account.
Posted by: Ben Austin
Posted on: January 19, 2012 8:55 pm
SEO Positive ‘s new blog has been live for a few days now but I thought it was about time we made the grand tour. The whole site has been redesigned and a few pages have been added, such as social media, whereas PPC, SEO and all of our favourites.
Fitting the site’s redesign, the blog has also been pepped up. We have added practically all of the social buttons and even an author bio for each post. We have also thrown in a really specific categorical system so the article you are searching for will be easier than ever to locate.
One of the best new things about our blog is that we have author sections, so if you are looking for an article from a specific writer here at SEO Positive, then they are easier than ever to locate. You can even get an RSS feed specifically for one author if you would like. Just add /feed to the URL. This can also be done with our main blog so you can get all blog updates sent straight to your email for you to read.
If you want to keep up to date with all of SEO Positive latest news and updates, just follow us on twitter or keep visiting our blog for all of the latest SEO, PPC , Social Media and all other industry related news.
Posted by: SEO Positive
Posted on: November 24, 2011 4:44 pm
In the United States, we have that glorious—and I wish there were more appropriate ways to express my sarcasm—day after Thanksgiving where the stores open really early and people rush to get their Christmas shopping done. All of these big companies have deals, but the catch is that you’ve got to be there bright and early, typically around 5AM or earlier, to get the deals.
Most people, when they think of Black Friday, regard it as some sort of a “big business” type of day that is meant to get people into the malls and department stores. Stores like Finishline and 6pm can all benefit from this rush because they are big, but what about your small business? How can you, with all the rush of Black Friday, squeeze out business with some well placed discounts?
It all starts with your planning. While Black Friday is only a couple of days away, it will be here again and again year after year. Therefore, planning for it is important because you’re going to want to target the people far in advance.
The first thing you need to do is determine what exactly it is that you want to do. The entire store is 30% off or just certain items? Figure out exactly what it is that you’re going to do to get into the craze of Black Friday because that’ll help you to get things moving.
As a business owner, it’s important to understand the trickery that is Black Friday. The point is to offer such astronomical sales on a few products to get the person into the store. Once they’re in the store, they are more likely to buy something else that might only be partially discounted or not discounted at all. That’s where more of your profit will come from. Therefore, plan accordingly.
Once you’ve got an idea of what you’re going to be offering as your “discount,” the next step is to get it out there to people. You can do this one of two ways. You can try and advertise on the television like so many other companies do, hoping that your Black Friday advertisement will somehow be different than anyone else’s. Or…
You can target the social media websites such as Twitter and Facebook and spread the word that way. A study just came out saying that instead of being connected with six degrees of separation, it’s believed that Facebook makes that more around 4.72 connections away from everyone else. In other words, you can quickly begin to spread the word about your offer and it’ll gain traction.
Create some sort of a story about your great offering with a really catchy title. There’s a reason titles like “$49 iPad” get spread around like wildfire. People would love that and they share it thinking it’ll help them get the cheap iPad. I don’t suggest you use a deceptive title like that, but what I do suggest is that you use a suggestive title that makes people want to share it. If you’re an electronics company and you’re offering 60% off a 47” TV, then make the title something great like: “47” TV for Pennies on the Dollar.”
Finally, all you need to do is enjoy the rush of people coming to your business. However, keep in mind two things. First, Black Friday is only a couple of days away, so you might not get all that much exposure this year. However, next year, you will definitely gain a lot more exposure.
Secondly, think of this Black Friday as a way of gauging interest and building a following. Even if you don’t get many sales from it, you can try other ways of getting into people’s minds such as through email marketing. Don’t be afraid of collecting people’s emails in exchange for another 5% off something because they will, in turn, get your emails about your future Black Friday offerings far in advance to share it with their friends. If you start marketing your offers three weeks before Black Friday, by the time the day comes, you’ll have a ton of people there ready to get started.
Good luck on Black Friday and remember…Even if you don’t do well on Friday, there is always Cyber Monday.
Jay is an online marketing consultant who helps companies find ways to offer discounts and still increase their revenue through coupons and other offerings. One of the websites he works with offers all sorts of coupons from Finishline and 6PM. He believes in learning from the finishline promotion and other company’s plans , such as SEO Positive, to help small businesses earn more money.
Posted by: Matt Wood
Posted on: November 22, 2011 5:01 pm
SEOs world wide would have been redirected to the dreaded page of the “site explorer update” In a nutshell, this service is no more and we are going to have to find another place to locate a reliable source of backlinks.
We were all told that Yahoo site explorer was going to be closed down at some point, but it has come to a shock to all SEO’s of the world. Such a massively used and reliable tool is now no more.
Yahoo have said that Yahoo search has been merged with Bings’ Webmaster tools. For many toolbars such as SEO Book, this has caused a massive problem. Beforehand, we had the ease of viewing the amount of backlinks a page had, without even having to open up another browser.
What Is Next?
It is fair to say that Yahoo! Are finished and this site explorer integration to Bing was the last step. SEO’s will have to find a new source of information to base their research on, this will prove to be a difficult task, especially because Yahoo was free and provided excellent results. This could lead to many SEO companies having to go down the route of purchasing software which was once not needed but could now be an essential factor of any SEO business.
The integration into Bings’ Webmaster tools could prove to be a good thing, however this may not completely take off because it may be unable to include into a toolbar like it was for Yahoo site explorer. Fingers cross that there is something that can be done on the situation, because SEO’s will be feeling the burn of an essential tool being snatched away.
Posted by: SEO Positive
Posted on: October 17, 2011 4:47 pm
It’s been a while since we’ve updated our blog with some news about our SEO company. With Christmas and New Year fast approaching, we’re happy to announce that SEO Positive is still experiencing rapid growth and continued success, working in partnership with high-profile firms and smaller companies alike.
We know that the 2011-2012 festive seasons will be a make or break time period for many businesses. Many companies rely on this time of year to form the bulk of their revenue, and those that are advertising online will be keeping a close eye on their SEO and PPC efforts. Governments are warning that we’re sitting on a double-dip recession and more and more businesses are struggling to make ends meet. However, the majority of companies that have joined forces with SEO Positive and have invested in their online marketing campaigns are reporting dramatic increases in sales, enquiries and brand awareness thanks to our experience and expertise. While we can never guarantee results, our client retention rate still remains at approximately 97%, which implies that most firms on our books are satisfied with our service and the outcome of their on-going SEO and PPC campaigns.
We have also launched a brand new website, www.webdesignpositive.co.uk, which is acting as the face of our dedicated website design division. To cope with the increased load of enquiries (brought about by first-page exposure and intelligent Pay Per Click marketing) we have also employed a new developer in recent weeks. In fact, we’re proud to announce that we’ve taken on several new staff members in the past few months, expanding our sales, management and accounts departments to make sure that we can handle our ever-growing client base to the best of our abilities. The SEO Positive team has more than doubled in the space of a year, signalling our eagerness to provide the UK with even better services for 2012!
Stay tuned for more SEO Positive news as we sail into the New Year.
Posted by: SEO Positive
Posted on: July 22, 2011 2:38 pm
Google has waved goodbye to their Lab projects. There are a variety of views and opinions as to why this has happened and it’s understandable that many are taken aback by the decision as it is such huge news. There can however only be one solid reason and after all is said and done, only Google knows why.
For those of you who are unfamiliar, Google Labs is a theme park for adventurous Google users. Google Labs gave its users the opportunity to play around with Google’s ideas and prototypes. Not only do users get a chance to test out these products, but they can also give direct feedback to the engineers of Google. Every feature put into action by Google once came from Google Labs and has been perfected to its current level, for example Google Maps.
PC World stated that the Godzilla of search engines were closing their Lab projects to focus on the development of essential services and products for the future.
“While we’ve learned a huge amount by launching very early prototypes in Labs, we believe that greater focus is crucial if we’re to make the most of the extraordinary opportunities ahead,” Bill Coughram, senior vice president for research and development at Google Inc. wrote in his blog post.
After considering the different possibilities, it is quite clear that this “focus” is going to be heavily concentrated on Google +. As it stands, the only organisation that stands in the way of Google dominating social media is Facebook, so it is understandable why some might say Google is gearing all of its resources towards annihilating Facebook.
Many are and will be sad to see Google Labs go, due to the innovative tools that just won’t be available, but every cloud has a silver lining and there is no doubt that Google will use this to an advantage.
Posted by: SEO Positive
Posted on: June 28, 2011 7:57 pm
Yesterday saw the latest PageRank update by Google across their index. SEO Positive and our clients are happy to announce that all sites increased in PageRank, with many clients gaining a PageRank of 5 and above. This is fantastic and therefore does come down to the link building that SEO Positive have carried out over the past months after the last update in January.
SEO Positive have officially gained a PageRank of 8 which is almost unheard of, and is actually unheard of within the SEO industry for an SEO Agency to actually achieve. Being the only UK SEO company with a PageRank 8 homepage, and many PageRank 7 inner pages, this is a huge testimant to the quality of work that SEO Positive are able to provide.
Posted by: SEO Positive
Posted on: February 8, 2011 1:34 pm
Top SEO’s UK is a company that is responsible for search for the best search engine optimisation company. In the UK, Top SEO’s have been constantly evaluating the performance and the output of the different search engine optimisation companies in the United Kingdom. Some SEO consultants or SEO companies may ignore the process of evaluation of their services and website because of the fact that they are focused on their clients’ SEO campaign, however such awards as being given by Top Seo’s in the United Kingdom can be viewed as an affirmation of the good service and output that the SEO Company is delivering to the public. The awards also are considered to be as the SEO company’s way of establishing it’s position or its reputation as a reliable and trustworthy SEO company.
SEO Positive LLC is one such UK company which has been constantly giving their clients the best possible service that an SEO company could give to their client. As an affirmation of this excellent work ethic and service that is being delivered by SEO Positive they were awarded and recognised as U.K.’s top or number one Integrated search company and PPC Company for the month of February. Such awards have given SEO Positive the reputation boost going into one of the biggest annual internet convention in the United Kingdom, the Internet World 2011. The Internet World 2011 is a gathering of different Internet Companies where they are given the opportunity to showcase their different and unique products which can be found online. SEO Positive will be one of Internet World 2011 participant having been given a booth for the convention where the company will be given the chance to present their products or services to a myriad of conference participants. Truly, SEO positive is one of UK’s top SEO company as evidenced by the different awards they have won and now their participation to the Internet World 2011 which is in a way a recognition of their reputation which ranks among large companies like Microsoft and Google.
SEO Positive Ranked the UK’s No.1 Agency for Pay Per Click Advertising and Integrated Search Marketing
Posted by: SEO Positive
Posted on: February 8, 2011 1:29 pm
Leading ‘white hat’ internet marketing agency SEO Positive has once again been recognised as the UK’s #1 agency for integrated search marketing and has also been awarded the top position for pay-per-click (PPC) advertising. The rankings were awarded by TopSEOs, an independent authority on Internet marketing vendors, and reflect SEO Positive’s continuing success at the forefront of the UK’s internet marketing industry.
SEO Positive’s top rankings were awarded following an extensive evaluation of its ability to deliver page one search engine rankings and the best possible return on PPC budgets. Combined with feedback from its clients, SEO Positive was assessed to provide the highest quality integrated search and PPC services out of all the agencies short listed.
“We’re delighted that TopSEOs is recognised us as the UK’s leading agency for pay-per-click advertising, and has again been awarded the top ranking for integrated search marketing,” said SEO Positive’s Operations Director Ben Austin, “This recognition comes at a time when we’re continuing to expand our team so we can continue delivering transparent, ethical internet marketing services to our growing portfolio of clients.”
Internet marketing can be a confusing discipline for businesses, with little understanding of how their investment is being spent or how it is converting into higher rankings. SEO Positive, however, dispels this confusion with its combination of transparent reporting tools and the expertise of its account management team.
The SEO Positive Reporting Suite provides clients with a clear view of their campaign, which they can access at any time through the SEO Positive website. This provides them with a wealth of information, including progress reports on their website’s rankings and the number of back links created. In addition, clients gain regular updates from SEO Positive’s account management team so they know exactly how their budget is translating into higher rankings and increased traffic.
To showcase their expertise, the SEO Positive will be hosting an 18m² stand at this year’s Internet World Exhibition (10-12th May). The team will be answering any questions that attendees might have on their services and offering advice on how businesses can improve their Internet marketing campaigns.
For more information on SEO Positive’s online marketing services visit www.seo-positive.co.uk, where you can also request a free online quote. Alternately, you can contact SEO Positive directly on +44 (0)800 879 9000
Posted by: SEO Positive
Posted on: February 4, 2011 1:38 pm
If you’re online, you know the importance of SEO – or, you should. Without good SEO, your website is akin to a lovely office, with all modern amenities, sitting in a back alley of a major city. People rush past without giving you a second look, or spend too long looking for you, while the doors of the offices on the high street never stop swinging. Sure, the rent may be higher and they pay for advertisements, but it’s worthwhile when you look at their turnover. The costs outlaid are more than recouped by the clients they serve, thanks to a great presence and ease of locating. Clients seem drawn to their big, flashy offices.
Therein lies the importance of SEO. SEO will make your business stand out amongst its competitors by ensuring top rankings in search engines; it stands to reason that hiring a top SEO company is best for your business. There’s no point having a great business, with a stylish website, if no-one can find it. Unless someone stumbles across you while surfing, you need to make your presence felt. Word-of-mouth can only take you so far.
How do you find the best SEO company, though? It’s easy, when you have websites such as topseos.co.uk to help. And for December 2010, January 2011 and February 2011, TopSEOs has announced SEO Positive Limited to be the best ranked business for both Pay Per Click Management and Integrated Search (SEO and PPC) – no mean feat when you consider their competitors in the field of search engine optimisation. And for a company that was only founded in 2007 (beating out some that have been around since the late 1990s), that’s pretty impressive. SEO Positive is also proud to boast TopSEOs’ December 2010, January and February 2011 title of Best Web Design Company in the UK.
What this means for those seeking an SEO business to help their online campaign is that SEO Positive can not only guarantee top rankings, but they can do so at lower costs to their clients. They’ll source the best strategies for your campaign, and at the best possible prices. However what helps SEO Positive really stand out from the crowd is that they are an all-in-one solution: they will code your site from the ground up, ensuring that your website is created with SEO in mind right from planning to conception and development. They will design a website to showcase your business, and make certain that every nuance is covered when it comes to SEO, PPC, link building and even reputation management. With more and more people placing credence in what those in their inner circle say about a business, it’s not just search engines you need to be mindful of.
Don’t trust your SEO campaigns to just any company you find on the internet. TopSEOs – the independent authority on all things SEO – has made your job of finding a reputable, reliable and successful company simple. SEO Positive is the logical choice.