For many search engines the two main factor or characteristics that a website should have are backlinks and content. One this article we will focus on the first characteristics and that is backlinks. Backlinks are defined as those links that would come from outside web pages or websites other than yours. Backlink building is considered to be a very important part of search engine optimisation because of the fact that it is the criteria being utilised by many search engines in terms of establishing the reputation of the website. Sometimes known as inbound links, a website linking to your website is considered as a vote to your website. Building backlinks however is not an easy task, because of the fact that every link must have met certain criteria before being fully considered as a contributory link to the website.
First thing that should be considered is the quality of the link, more than quantity, quality could contribute more to the establishing of your websites reputation. Quality links are determined by the reputation and relevance of the website that is linking to the target website, SEO companies and SEO consultants would focus mainly on the websites’ page rank and the relevance of the content to the content of the target website. Few websites with a high page rank and with related content that would link to your website would give more chances of your website gaining reputation and page rank rather that thousands of websites with unrelated content and no page rank linking to your website.
Second is to distribute your gained page rank and reputation all over your websites’ pages. Sharing the page rank gained with other pages would not necessarily diminish your sites’ reputation but rather it would circulate the page ranking around your webpages. Thus it is important to practice crosslinking within your website’s pages.
Third, when you already have built your site and content SEO companies and SEO consultants encourage the submission of the website URL to reputable search engines and directories the most popular directory being DMOZ.