Google has just recently introduced a new way to manage all tags in one place named as “Google Tag Manager”. Google tag manager is a completely free tool which will save you a lot of time, because you won’t need to upload a lot of different tags such as Google Analytics tracking script, Google Adwords conversion tracking, Google remarketing script on your website pages, this software will allow to manage all of your tracking codes from a web interface. So it means that you’ll just need to insert one Google tag manager script to your website html code and then configure all of your tracking scripts in Google Tag Manager web interface.

Please see below a video introduction to Google Tag manager

To start using Google tag manager click here

In my next tutorial I’ll show you how to start using Google tag manager

Posted by: Evaldas Balcius

Posted on: September 26, 2012 8:45 am

-

Google Adwords automated rules is the feature which allows you to make automated changes on you Adwords account based on criteria you specify. You can specify these rules  for campaign, ad group and keyword level:

  • Changing daily budget;
  • Pause / Enable Campaigns;
  • Pause Keywords;
  • Change Max CPC;
  • Raise Bids To First Page Bids;
  • Pause/Enable Ads;
  • Pause/Enable Ad Groups;
  • Change Ad Group default max.
  • (Full list of  all available rules can be found here)

How to start

1. Select the campaigns, ad groups or keywords you want to create automated rules.

2. Then click on the button named as “Automate” and select the rule you want to create.

d

3. Then you will see a window with a various settings for new rule creation. Settings will vary on the rule you selected. (Please note that the image provided below is only the example for the rule which will change daily budget)

d

You have to make sure that you click on the “Preview Results” before you save.

It is important thing to review automated rules logs periodically and monitor what automated changes has been made for your account.

Posted by: Evaldas Balcius

Posted on: September 19, 2012 8:45 am

-

Lest say there is a telecom’s which sells line rental, broadband and other telecom services on their website (www.example.com). They are using the checkout engine which is hosted on a different top level domain name (www.example1.com). Currently there is Google Analytics script placed on www.example.com website, but there is no Google Analytics script on www.checkout.com. So, it means that there is no any Google Analytics data of www.example1.com reported. This tutorial will show you how to use Google Analytics code across top-level domain names with an ability to share the same cookies and session’s data.

www.example.com Google Analytics Configuration

1. Make sure that you are using the Asynchronous syntax Google Analytics script and the script is placed in every page between the <head></head> tags.

2. Modify the Google Analytics code by adding two lines of code:  _gaq.push(['_setAllowLinker', true]); and   _gaq.push(['_setDomainName', 'example.com']);

<script type=”text/javascript”>// <![CDATA[
  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-1111111-1']);
   _gaq.push(['_setAllowLinker', true]);
   _gaq.push(['_setDomainName', 'example.com']);
  _gaq.push(['_trackPageview']);
  (function() {
    var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
    ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’;
    var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);
  })();
// ]]></script>

3. Add the onclick attribute on every single link which points to the site you want to use cross tracking (www.example1.com)

<a href=https://secure-server-connection.co.uk/directsave/register_home.php onclick=”_gaq.push(['_link', 'www.example1.com']); return false;” >SIGN UP</a></span>

www.example1.com Google Analytics Configuration

1. Upload a Google Analytics script to every page you want to track. (Make sure that you are using the same property id as on the original site.)

<script type=”text/javascript”>// <![CDATA[
  var _gaq = _gaq || [];
  _gaq.push(['_setAccount', 'UA-1111111-1']);
   _gaq.push(['_setAllowLinker', true]);
   _gaq.push(['_setDomainName', 'example1.com']);
  _gaq.push(['_trackPageview']);
  (function() {
    var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
    ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’;
    var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);
  })();
// ]]></script>

Posted by: Evaldas Balcius

Posted on: September 12, 2012 1:52 pm

-

Google Adwords Shared Budgets is one of the latest Google Adwords features, which allows to replace campaign budget with a budget shared accross multiple campaigns. Please note that this Adwords feature is still in the Beta version, and is not available for all adwords accounts.

Start using shared budgets’ feature

1. Click on the “Shared Library” link (on the left sidebar)

2. Click on the link “Budgets” and then click on “+New Budgets” link

A

3.  Enter the budget name, select the campaigns you want assign the budget to and set daily budget amount.

A

4. Select delivery method (Standard or Accellerated). Standard is the default delivery method, which is automaticaly selected.

If you want to make changes for the budgets you have already created, you will need to go back to the 2nd step and select a budget from the table.

 

Posted by: Evaldas Balcius

Posted on: September 5, 2012 3:18 pm

-

Google Analytics remarketing lists enables you to target your Google Adwords remarketing campaigns to specific type of visitors. In this tutorial I will demonstrate how to create remarketing list on Google Analytics and export the list to Google Adwords.

How to create remarketing lists in Google Analytics

1. Login to your Google Analytics account, go the Admin panel and navigate on the tab named as “Remarketing Lists”.

2. Click on the button “+New Remarketing List” to start the creation process of a new list.

a

3. In the next window you will see the list options that you need to setup. Make sure that you selected right profile, where the data will be taken from.

a

 

4. Then you have to select the “Remarketing type” you prefer to use. There are 4 remarketing types available:

  • All website visitors;
  • Visitors who visited a specific pages on the site;
  • Visitors who completed a specific goal. You can select from the list of all available goals;
  • Your own remarketing list based on advanced segments data. The first option of “Dimension & Metric Filters” will allow you segment visitors based on visit dimension. And the second option of “Sequence Filter” will allow to create segments based on specific sequential order.

a
5. Enter a name of the list and change the number of membership duration.
6. Click on the “Get Estimates” button to get the number of visitors you may reach with that particular remarketing list.
7.  Click on “Save Remarketing List” and these lists will be automatically exported to your Google Adwords account.

Posted by: Evaldas Balcius

Posted on: August 29, 2012 2:52 pm

-

Shortcuts is a new Google Analytics functionality which helps to save a view of the report when it was generated. Shortcuts will save all the report settings and customization (such as filters, segments, secondary dimensions, sorting options, type of graph etc.), but not the date range. Shortcut reports can be shared using email and export functionality.

How to create a shortcut report

1. Access the report you want to create a shortcut to.

2. Customise the report by applying the segments, adding filters, change dimensions, type of graphs, etc.

3. Click on Shortcut link (Located in the menu bar above)

a

4. Type the name of the shortcut report and click OK to save the report.

a

 

View your shortcut reports

1. Go to the Home tab, click on the Shortcuts menu and select the report you want to view

a

Delete a Shortcut

1. To delete a shortcut, go to the Home tab, click on “Shortcuts” then Overview

2. Select the relevant report you want to delete and click on delete link.

a

 

 

 

 

 

 

 

Posted by: Evaldas Balcius

Posted on: August 22, 2012 3:53 pm

-

In this tutorial I will show you how to start using Google Analytics Content Experiments. (Google Analytics Content Experiments are formerly know as Google Website Optimizer, but slightly different and easier to use)

Get Started

1. Login to your Google Analytics account.

2. Navigate to the Experiments page using the main menu located on the left sidebar of Google Analytics interface (Content – > Experiments)

3. You will see the experiment wizard page where you have to enter the URL of the page that you want to improve and then click on Start Experimenting.

a

4. In the second step you will get the “Create a new experiment” page, where you have to provide page URL’s of your variations you want to experiment with. (You have to make sure that Google Analytics code is inserted in these variation pages) . Please note that you can add up to 5 variation pages.

a

5. In the next step you will need to set experiment options such as selecting the metric by which experiment is evaluated. In order to do this you will need to create new Google Analytics goal or select existing one. Also, you will be able to control how many visitors of your test page will be seeing the experiment pages.

6. In the step 3 you will be asked to add the script code to the original page (between the html <head></head> tabs). This code is required to start running the experiment.

7.  The confirmation of successfully uploaded scripts will be displayed in the lightbox after clicking on the Next Step button.

8. The last step will show the table with all experiments that you created. Also you can see your experiment results as well as make changes for the experiment settings.

 

Posted by: Evaldas Balcius

Posted on: August 8, 2012 8:45 am

-

Bounce rate is the percentage of single page visits. In other words these are the visits in which the website user will leave your site from the page they originally landed on. Bounce rate is very important KPI metric which helps to evaluate the performance of your landing pages and see visitor engagement level on that particular page. But in some situations bounce rate may not be the true KPI,  because some visitors may spend some time on that single page and complete a valuable action such as: see your phone number and call you straight away or spend time reading your blog post and leave the page after period of time. Google Analytics will record the visitors as bounced ones.

There is a solution how to differentiate visitors who bounced straight away without spending any time on a page and visitors who spend some time on the page and only then left your site. In order to do this you have to add an additional line to your Analytics script.  Lets say you want to start recording bounce rate only for visits with time on page less than 20 seconds. All you have to do is add the line “setTimeout(“_gaq.push(['_trackEvent', '20-seconds', 'read'])”,20000);” to your Analytics script.  This line will execute setTimeout function and will set a threshold for 20 seconds.  This function will create an event which can be then defined as a Google Analytics goal or even be imported as conversion to Google Adwords.

Full Example:

<script type=”text/javascript”>

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-XXXXXXX-1']);
_gaq.push(['_trackPageview']);
setTimeout(“_gaq.push(['_trackEvent', 'Longer than 20-seconds', 'read'])”,20000);

(function() {
var ga = document.createElement(‘script’); ga.type = ‘text/javascript’; ga.async = true;
ga.src = (‘https:’ == document.location.protocol ? ‘https://ssl’ : ‘http://www’) + ‘.google-analytics.com/ga.js’;
var s = document.getElementsByTagName(‘script’)[0]; s.parentNode.insertBefore(ga, s);
})();

</script>

 

 

 

Posted by: Evaldas Balcius

Posted on: August 1, 2012 8:00 am

-

This tutorial will guide you through the setup process of new type of  Google Adwords remarketing lists.  With the new version of remarketing lists the whole creation process is slightly changed, as there is no need to upload different tags on different pages, you just have to upload a single tag across the site and then setup remarketing lists based on your website URL parameters.

How to setup new remarketing lists based on one tag

1. Audiences. Navigate to the “Audiences” section which can be located on left sidebar under the “Shared Library”;

2. Create a primary tag.

a.  Create a primary remarketing tag by clicking on the “New Audience” – > “Remarketing List” and select a second option “Define a list of site visitors by placing a new tag …...” .  This tag has to be uploaded to every single page on your site (or just simply added to the footer of every page).

b. What to do if you already have multiple tags created and uploaded to your pages? My suggestion will be to close all of the remarketing lists and use only one tag-based  list which got the highest number of users and re-use that tag in every page of your website. Please be aware that after deletion of existing re marketing lists you will have to re-configure “Custom Combinations” too .

3. Define remarketing lists based on URL address. Once primary tag is uploaded to every page of your website, you have to start defining your lists based page URL. Click to create new “Remarketing list” and select the first option named as “Define a list of site visitors based on the selection below“  and add the parameters of the URL address. Example: Lets you want to create a list targeting all pages related to the “Conservatories“. In order to do this you create a list where URL  contains “Convservatories“.

 

a

 

To learn more remarketing lists please read Adwords help center.

If you are using Google Adwords and Google Analytics pre-set reporting features to produce the KPI reports, you may find that there is no an easy way how to show all the Pay per Click and other website stats (such as clicks, costs, ctr, cpc, conversions, CPA, avg. visit duration, bounce rate, etc.) in a single report.    This tutorial will guide you through the creation of combined  Google Analytics and Google Adwords stats using “Custom Reporting” and  Google Analytics Filters.

The following examples will demonstrate what type of reports you can generate using a mix of custom reporting and Google Analytis filters’ features.

*Please be aware these reports are just the examples of what you can do with custom reporting.  

Examples of “Custom Reports” for Google Adwords traffic

1. An example of a custom report for lead generation website reporting the KPIs such as clicks, cost, CTR, CPC, leads, cost per lead, conversion rate, avg. site duration, bounce rate and pages/visit.

-

2. An example of a custom report for ecommerce site website reporting the KPIs such as visits, impressions, clicks, cost, CTR, CPC, Revenue and ROI

-

 

How to configure Google Analytics in order to produce combined PPC reports

1. Create new analytics profile. Login to your Google Analytics account you want to report and create a new profile (Admin – > “+New Profile”). Set an appropiate name for that report like domainname.com – PPC reporting.

2. Set a filter  to include Google Adwords traffic. Stay in the admin area and select the profile you have just created. Click on the “Filters” tab and create two new filters (the first one for CPC medium and a second for Google source).

Filter for CPC medium

-

Filter for Google source

-

3.  Link Google Adwords and Analytics accounts. Link the Analytics profile with Google Adwords account to want to report. You can do it by clicking on the “Profile Setting”  tab, then going to the “Adwords Cost Source Settings” section and ticking the box on the adwords account you want to link. (You must have the administrator rights for Adwords account you want to link)

4. Set goals. Configure Google Analytics goals. More info about setting GA goals can be found here

5. Create custom reports. Click on “Custom Reporting” button, which is located in the top menu and create new custom report. Then you will a see window where you can design you own report with the metrics you want report. It is all done, you just need to configure all the parameters and metrics.

The image below is the design view of the first example.

-

 

 

Authors
Categories
Archives
Blogroll